Jalandhar, November 1, 2014 : The youth connect initiative “Young Manch 2” of Videocon Telecom, the versatile, friendly and dynamic telecom brand of the $4 billion worth Videocon Group, is now inching towards city finales stage.
The initiative taken last year by the Telco to engage youth to showcase their talent got a overwhelming and splendid response from the students. Owing to the success of the program, the Telco rolled out season 2 of the initiative last month with events done across 148 colleges/institutes in 51 cities in Punjab and Haryana. The program, which is now inching towards city finales witnessed a record participation from over 11,000 students, connecting with over 5lakh students. Now, the winners from various institutes will compete in the city finales to secure their position to compete in the grand finale, which is planned in Nov 2014. The winners from these colleges and institutes are being selected through a powerful on-ground event and social media voting platforms including Facebook and YouTube.
Today’s event at LPU Jalandhar, witnessed enormous enthusiasm and participation. The event saw a spectacular combination of buzz and excitement in the institute auditorium and observed huge partaking from students in various engaging activities like dancing, singing, playing musical instruments, ramp walk and others.
Arvind Bali, Director & CEO, Videocon Telecommunications Ltd said, “Videocon Telecom is a young and vibrant brand, and youth is a very important segment for us. Most of our product and brand communication is centered on connecting with youth segment and through initiatives ‘Young Manch’ our intent is to create a strong connection with the youth at ground level. Pleased with the overwhelming response that the program received last year, we are now in season 2 of the program, and the response is even better and bigger. I myself have been to couple of these college level programs and was actually delighted to see the enthusiasm and talent of the younger lot. I am looking forward to the City Finales and the Mega Grand Finale.
Young Manch will be an ongoing event and will be running every year.” He added.
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