BLOSSOM KOCHHAR AROMA MAGIC: Unveils New Corporate Identity and Packaging

Chandigarh, December 7, 2012:M/s Blossom Kochhar Beauty Products Pvt. Ltd (BKBP) manufacturers of India’s leading Aromatherapy based cosmetic brand “Blossom Kochhar Aroma Magic” announced the launch of its new corporate identity today. 

This change is in line with the new market positioning and corporate philosophy. The rebranding will be rolled out across the entire product portfolio over the next 18 months. The objective of the redesigned logo is to connote the brand’s warmth and expertise. The logo imbues Aroma Magic with the enhanced formulations.

A pioneer in aromatherapy in India, Blossom Kochhar Aroma Magic has been one of the dominant leaders in the industry today. It reflects the changing expectations and aspirations of today’s contemporary Indian population. The brand focuses on consumer needs and offers reliable beauty solutions based on Green Science: a rare synergy of aromatherapy and terratherapy.  The new tagline “Earth to Bottle” signifies the corporate philosophy and the new enhanced formulations used in the products. It brings forth the core belief of offering products that produce honest, reliable and measurable results.

Commenting on the new identity, Samantha Kochhar, Managing Director, Blossom Kochhar Group of Companies said, “Blossom Kochhar Aroma Magic has built its reputation as the leaders in Aromatherapy based beauty essentials, offering a complete range of natural solutions.  This re-branding reposition reflects all the values that have been at the core of our brand philosophy as well as the vision and direction in which we aim to grow. We leverage our rich past, sustain the present but achieve the standards of the future.”

Dr. Blossom Kochhar, Chairperson, Blossom Kochhar Group of Companies,added, “The main driver for the increase in the demand for Aromatherapy beauty products are today’s discerning consumers who are looking at natural products that are less harmful to their skin and hair. At the same time the Indian Beauty and Wellness Market is witnessing a double digit growth and in this competitive market Aroma Magic is also growing. With this in mind we decided to revamp our corporate identity to match the changing consumer expectations. We have always stood for the values of the traditional and the dynamism of the contemporary.” 

The new corporate identity logo presents the company as modern and evolving, reflects the strength and direction of its brand portfolio, and underscores its commitment to sustainability and focus on natural products.