Day 2- Blenders Pride Punjab International Fashion Week 2012

Designers Hari Anand, Shravan Kumar and Ramesh Dembla showcase their collections

Ludhiana, August 17, 2012– Blenders Pride Punjab International Fashion Week witnessed 10 Indian and 2 international designers coming together to set new trends in fashion and business in the fashion hub of Punjab.

The second day of the most awaited fashion week in Ludhiana saw designer Hari Anand, Shravan Kumar and Ramesh Dembla late last evening here. Hari’s collection ‘Globe Traveler’ showcases a look that combines technical performance fabrics with practical fabrics and details. The global traveler is very simple but elegant and boasts of relaxed fittings. Mauritius Anais Veerapatren was the showstopper for Hari Anand.

Shravan Kumar, a true fashionistas with an unparalleled command on trends and styles, presented his ‘videsi ho gayi – desi abi baki hai’ collection. The collection showcased Indian weaves which epitomise Indian aura and an ode to the weavers of India. Farah Hussain wasfeatured as the showstopper.

Ramesh Dembla’s clothes speak of opulence and grandeur although his USP lies in the fact that these clothes are a big hit off the ramp as well. His collection ‘Dawn To Dusk’ is an attempt to recreate the splendor in the skies through a fine ensemble of Indian and Western haute couture. Sonia Gill was featured as the showstopper.

Bikram Basu, VP- Marketing - Pernod Ricard India, the presenting sponsors of the fashion week comments ,“Blenders Pride has been at the vanguard of fashion with an association built over the years. Punjab is an important market and the brands participation only helps build this association further. We believe that this works well for both the brand and the Punjab Fashion Week.”

According to Gaurav Sharma, CEO Storm Fashion Company, “Our vision to be a pan India fashion production and management company is further reaffirmed with producing BP PIFW and being our first initiative in North Indian market, we have decided to create a royal and path breaking event for Ludhiana and Punjab fashionistas to ensure best mileage and returns for all concerned and connected.”