Chandigarh, May 11, 2015: DEN Snapdeal TV-Shop, a 50:50 joint venture between India’s large e-commerce company –Snapdeal.com and India’s largest cable TV distribution network - DEN Networks Ltd. announced that the business is witnessing 50% month-on-month growth and shall do a GMV of 500 Crores by Dec 2015.
The 24x7 TV Commerce channel launched on the DEN Networks with an initial reach of 13 mn homes has increased its footprint to 30 mn homes across several other distribution partners, mainly large and regional cable operators. Taking the legacy forward from DEN and Snapdeal, the company is steadily gaining momentum due to the credible shopping pattern established by its parent brand.
DENSnapdeal TV-Shop has products ranging from electronics, mobiles, kitchenware, home appliances, men’s apparels, beauty and personal care, health and nutritional, cameras and accessories, toys and contemporary jewelry through its widely accessed home shopping channel.
Commenting on its incredible journey so far Maneesh Goel, CEO, DENSnapdeal TV- Shop, said "It has been an exciting and eventful journey for us so far! Our business was started to optimally utilize the synergies of both the brands and gain advantage vis-a-vis other players in competition. Through its online marketplace platform, Snapdeal.comis able to cater to the internet audience in the country which stands at approximately 200 million. There are over 400 million people (100 million households) in the country that consume content through television but may not have access to the internet and hence the reason to launch a TV-Shopping channel.Presently, the unique and finest product offerings from DENSnapdeal TV-Shop has reached 30 million households and we expect to reach 80 million households by this Diwali. DEN Snapdeal TV-Shop, hopes to gain further momentum and achieve its estimated target by December 2015.”