Diamond Ark Lifestyle bets big on African Fashion market; closes India operation

New Delhi, August 1, 2017: Diamond Ark Lifestyle, a leading designer brand announces closure of India market operation and targets the emerging Fashion markets in Nigeria and other parts of Africa. Founded by Nigerian born Indian Fashion Designer John Uche Jesus, Diamond Ark aims to become a leading fashion brand in Africa and also a major player in global fashion. In India, the brand is already quite popular and widely known for its unique designs as well as quality.

John Uche Jesus, the architect of Diamond Ark and his wife have been blessed with their second baby boy, Royal Zikoranachimdinma Uche-Jesus, last month. The name, Zikoranachimdinma, means ‘show the world that my God is good’. The designer has used this wonderful opportunity to announce his exit from the Indian market and the baby is like a farewell gift from God. Over these five years of journey, John has been recognized as one of the most popular and eminent figures in the fashion circuit of India’s capital city.

As a proud father, John Uche Jesus has shown his love for India, and said, “I love India very much but my plan is to make Diamond Ark a leading brand in Africa; and also a major player in global fashion industry. I will surely miss Indian market, Indians and Africans in India, and so I promise to visit here again in 2019.”

Ever since, the brand ventured into fashion industry in India, it has developed unique styles of its own, reflecting its creativity in western garments and ancient traditions of Indian and African craftsmanship in a contemporary manner. Its understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The brand is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian, African and Western aesthetic. Diamond Ark’s high quality, innovative designer suits and shirts are carefully selected to provide consumers with world trend seasonal patterns and colours plus styling options in either latest contemporary Italian range as well as timeless basics in traditional selection.