Indigo Nation to style youngsters in the hipster look

Bengaluru, May 12, 2017: Indigo Nation, a cult brand for the young and the restless from the house of Future Lifestyle Fashions, has come out with an unique 'styling'offer across the country to give onethe perfect hipster look, till May 14.

Aligned with the current lifestyle choices made by the youngsters, Indigo Nation’s latest collection is an opportunity to update the wardrobe with a hipster touch in it. The brand is calling out to the fashionable youngsters to curate and get the ultimate hipster look, worth up to Rs. 4000 at a stunning price of just Rs 2,000.

Speaking about this offer Datta S Naiknavare, Chief Brand Manager Indigo Nation says, “This campaign is a celebration of hipster look donned by the youngsters in their day-to-day life. Indigo Nation‘s collection is exclusively designed for these young men of the nation and catering to their lifestyle needs. Hence we aptly called it #HipsterNation. We understand how youth’s fashion is always subject to change; hence, we have designed various looks for the different occasions be it a bachelor’s party, café hangout or every day work ”

Shibani Mishra, Chief Marketing, FLF Brands added "The campaign is a shout-out to all the hipster out there to come and style their own unique hipster look with Indigo Nation. This offer is specially designed for the young & fashionable dudes to experience Indigo Nation and establish the brand as their fashion icon.

"#HipsterNation as an idea is something we want to nurture and make a unique property which the brand could own. In near future we will be coming out with a larger campaign around it."

Indigo Nation is a one-stop solution for all look woes of the youngsters who like to dress up comfortably, yet fashionably for all occasions. To participate in this campaign, people can register at www.indigonation.com/hipsternation they get a thank you SMS and email. They can visit any Indigo Nation exclusive stores, Central malls; Pantaloons pan India and avail this offer. Walk-in customers can also do spot registration to avail this offer.

The collection offered by Indigo Nation includes following looks:

Bachelor Party is a collection dedicated to the young and restless generation who celebrates every occasion with a party. The glitzy range adds a little bling to the attire and keeps the wearer ready for all occasions. Paired with satin trousers and a blazer, the look is a perfect outfit for a fashionable night out.

Bring your own booze is a collection that enhances your casual look. An indigo yarn-dyed shirt over a crew neck tee combined with washed jeans donned on a hot summer’s day, will keep the fashion game strong. The collection adds to the easy breezy look while on a relaxing session.

Because it’s not only work collection is designed to spice up your everyday boring work look. The range offers cotton blazers and yarn-dyed trousers to pace up the style quotient. The impression created by the collection makes it a perfect youngster’s choice to go to work.

Urban Hipster range is created for the edgy and fashionable crowd who loves the old school way of styling up. The highlights of the collection include denim shirts accessorized with funky badges and washed denim jogs for the ultimate casual look.

Café hangout makes a perfect wardrobe for a chill session. The range offers coated washed out shirts and variety of graphic tees that can be worn inside for a casual gathering.

Poolside weekend is the collection exclusively designed to keep up with the hep vibe of poolside parties. The range includes striped t-shirts with cool prints on it along with definitive oxford trousers to style up your look.