LAUNCH: Axis Bank launches e-Gift Card

Ludhiana, December 19, 2012: Axis Bank today announced the launch of ‘Axis Bank e- Gift Card’, thereby becoming India’s first bank to offer to all bank’s domestic customers an option to buy an e- Gift Card.

The Axis Bank e-Gift Card offers customers an alternate channel through which they can buy a gift card for their dear ones. The facility of e- Gift Card can be availed at www.gogiftacard.comwhere a customer can buy and send a card of his choice by either e-mailing it or sending it via SMS to their loved ones.

Domestic customers can purchase these online e- Gift Cards using their credit / debit card issued by their respective bank.All purchase transactions shall be limited to sites that support verified by Visa and MasterCard Secure Code for two factor authentication.

‘Axis Bank e- Gift Card’ which is an online version of the physical plastic gift card can be sent via email /SMS to recipient, who can then use itto purchase anything online across categories like apparels, airline tickets, books etc. The validity of the card is 1 year from the date of issuance.

According to Jairam Sridharan, Head, Consumer Lending and Payments, Axis Bank, “Each one of us has faced a time when we wanted to send someone a gift, and do it right away. Axis Bank e-Gift Cards arenow the answer. With these cards, you can now turn your loved one’s inbox into a Gift Box - instantly!”