LE CREUSET INTRODUCES IT’S NEW SIGNATURE CAST IRON RANGE

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New Delhi: Le Creuset, the iconic French cookware brand, launches its new range of signature cast iron cookware. With a legacy dating back to 1925, Le Creuset is well renowned as one of the leading cookware brands in the world. Premium quality and innovation remain at the forefront of its success story which spans over almost a 100 years. The signature cast iron range, hand crafted from premium cast iron at the foundry in northern France, blends tradition with modern style. Its aesthetic appeal and durability meets all preparation, cooking and serving needs in today’s kitchens.

Unveiling the evolution of the Classic, this new signature range is truly versatile from its classic cast iron range and includes a wide variety of cookware such as casseroles, pans, grills and dishes available across a wide range of colours. The Signature Cast Iron Cookware is made with remarkable and robust material that performs well with the modern requirements of food preparation and cooking. This updated kitchen classic features a range of new design enhancements especially developed to offer even better durability, versatility and comfort of use when cooking. New features include:

1. New easy clean, toughened enamel interior-Now even more durable and resistant to chipping, staining and dulling with dishwasher use, as well as very easy to clean

2. New Easy-Grip, 45% larger handles-Larger size is easier to grip and designed to distribute weight more evenly, making it easier to carry from stove to the table

3. New enhanced, tight fitting lid-Built-in stabilisers provide a more secure fit whilst enhanced rings and design provide added beauty

4. New stylish, heat resistant stainless steel knob-Withstands any oven temperature and more ergonomic for a more comfortable, sure grip

Le Creuset’s cast iron cookware is a must in todays kitchen. The products are available in a range of colors and sizes to complement every kitchen and suit all cooking requirements. Not only does it conduct and retain heat effectively, the enamel-finished cookware also boasts an elegant presentation when served on the table. This combination of functionality, versatility, durability and design is bound to appeal to everyone, be it a professional chef or a home cook.

Ankur Damani, Country Head - India and SAARC, Le Creuset quoted “In our constant quest to streamline the aesthetic appeal and technological advantages of our products, and to stay ahead of the trends – we have added our Signature Cast Iron range to boost and complement the Classic range that has been such a global hit. I am delighted to present the new signature range of cast iron cookware in India, which was launched along with the opening of our new store in Bangalore at the Pheonix Market City Mall. The new signature range is stylish, with a fresh look and feel to it, is multi-functional and versatile for cooking different cuisines, including Indian cuisine.”

Date: 
Thursday, January 5, 2017