Low Budget Smartphone category leader ShopClues launches Intex Aqua Zenith at an exclusive price

ShopClues consolidates its leadership in low budget smartphone category with the launch and relation with Intex, plans more exclusive launches
New Delhi: India’s first and largest online marketplace, today launched Intex Aqua Zenith, at an exclusive price of INR 3999 at ShopClues.com. Intex Aqua Zenith is the most affordable 5” screen smartphone under the brand’s umbrella and comes fully loaded with the latest Android OS – Nougat and 4G VoLTE capability. Launch of the phone at a competitive price across platforms comes after various exclusive launches of smartphones and other electronic products at affordable prices on ShopClues, with a target of Tier III and IV markets of India where digitization has created the best opportunity for growth.

Nitin Kochhar, Senior VP - Categories, ShopClues shared, “We at ShopClues have always been the market leaders in the starter smartphone category. 50% of our orders come from our focus on the Tier – III and IV markets and we have constantly partnered with various manufacturers to serve this demographic – Bharat. Our partnership with Intex is a prime example of our efforts towards achieving our country’s shared vision of bringing a larger audience to the digital economy. This exclusive launch of Intex Aqua Zenith further strengthens our leadership in this category and we are excited about future launches that will consolidate our position in the market.”