Ludhiana News/VLCC launches largest customer-led Anti-Obesity Initiative with Global Symbol

Ludhiana, November 26, 2013: VLCC, Ferozepur Road, Ludhiana, on Tuesday, celebrated `Anti-Obesity Day”. On the occasion, low calorie recipe show was held besides organising awareness camp against obesity, and disease related presentation.

Besides, a painting competition of different age group was also held. Students from city’s famous schools participated in this competition. Ridhi (2.9yr) from Rising Star, Tia (2.5 yr) from Rising Star and Bhumika (3yr), Sharen (3yr) from Rising Star were declared the winners.

Women also participated in a winter friendly exercises taught by Dr Megha Sharma.

Center head Prabha Maya Prasad spoke about the benefits of exercise and healthy eating. She said on this day VLCC is offering 50% off on slimming and beauty services. VLCC has also created an easily identifiable symbol – the orange dot – to serve as a global mnemonic for Anti-Obesity and also a call for action to make people get out of their comfort zones and take responsibility for their health and wellbeing.

In her address, the Area Technical Head  Ashwinder Kaur   explained about the benefits of broccoli , oranges ,sweet potato  creative way to cook  recopies and self made pizzas and other benefits

Speaking on the unveiling of the public service through video conferencing   here today, Vandana Luthra, Founder and Mentor, VLCC, said, “Individuals can be responsible for their own well-being only when they have access to a healthy lifestyle. Our aim is to make people aware about the importance of developing wholesome eating habits, implementing a suitable exercise regime, and adopting healthy lifestyle choices. The ‘Orange Pledge’ is all about leading people towards a better quality of life. At VLCC, the core of our business is to transform lives by making fitness, beauty and health accessible to all sections of society and this initiative brings us a step forward in achieving this vision.”

Adding, Luthra said the WHO says that Overweight and Obesity are also on the rise in India. According to the WHO’s NCD Country Profiles 2011, 9.9% of Indian males and 12.2% of Indian women are overweight. The WHO says that 1.3% of Indian males and 2.4% of Indian women are obese. As per the National Family Health Survey (NFHS-3) India 2005-06 coordinated by the International Institute for Population Sciences (IIPS) under the aegis of the Government of India, obesity is a growing problem among several groups of Indian women. It is more acute in urban settings, and among women who are well-educated and belonging to households with a high standard of living.

Further, she said The NFHS-3 Survey said obesity is particularly prevalent for both men and women in Delhi, Kerala and Punjab. Obesity among women is highest in Punjab (9%), followed by Delhi (8%). More than 25% of women in Punjab, Kerala and Delhi are overweight or obese. Tamil Nadu and Goa also have a high percentage of women obesity(over 20%).

On this event Surbhi, Chitra Rajni and Tejender Kaur were among those present.