Ludhiana/Punjab News-Blenders Pride Punjab International Fashion Week Announces its Fourth Edition

Ludhiana, September 26, 2013: A press conference held here on Thursday, saw the unveiling of the designers and sponsors for the Blenders Pride Punjab International Fashion Week (BPPIFW) – 4th Edition.

The Storm Fashion Company (SFC) and producers of BPPIFW – Reet Sahu CE0, SFC – India, Host Designer Sonu Gandhi along with Punjab based designers Mandeep Litt, Sundeep Singh and Sulakshna Monga were present to launch the Fourth Edition of Blenders Pride Punjab International Fashion Week.
Film actress, Simran Kaur Mundi and actor Arjan Bajwa have been appointed as the Brand Ambassadors for BPPIFW. They were present to lend support and celebrate the launch of the most awaited fashion week to hit Punjab this year. The hospitality partner for the press conference is Aveda Hotels, Ludhiana.
BPPIFW will be held from 3rd to 6th October at Aveda Hotels and will witness 10 fashion representations coming together to set new trends in fashion and business in the financial hub of Punjab - Ludhiana. For this season, BPPIFW features 4 Ludhiana, 4 Mumbai and 1 Delhi based designers namely, Rose Creations, Sonu Gandhi, Mumtaz Khan, Riyaz Gangji, Jattinn Kochhar, Mandeep Litt, Sundeep Singh and Ravi Singh, AD Singh, Aslam Khan and Rocky S.
BPPIFW endeavors to promote, support and nurture a promising list of budding designers along with collections of established designers who have shown on Indian as well as international runways and have made a mark in the industry. BPPIFW will showcase a grand opening with a mesmerizing collection by designer house Rose Creations. Rocky S, a popular name in the Fashion and Bollywood Industry is today a force to reckon with. His glamorous designs will feature as the ‘Grand Finale’ for BPPIFW.
Celebrating the spirit of fashion, in the fourth season, BPPIFW has collaborated with presenting sponsor Blenders Pride in association with Nine Hills and strategic collaborations with Kingfisher Ultra, The Body Shop, Flying Machine, iNIFD, 94.3 MY FM and Mahindra Xylo.
Raja Banerji, GM Marketing - Pernod Ricard India, the presenting sponsors of the fashion week comments, “Blenders Pride has been at the vanguard of fashion with an association built over the years. Punjab is an important market and the brands participation only helps build this association further.”
Reet Sahu, CEO Storm Fashion Company says “It’s our prestigious annual calendar fashion event in Punjab and we have witnessed superb growth and commitment from all investing partners and talent community over the last three years. This year we hope to make it more magical and grand In terms of talent participation and production scale.”