Max Bupa expands footprint with launch of a new branch in Chandigarh

Chandigarh is Max Bupa’s 16^th Branch and the 5^th Branch launched this year

 Chandigarh, August 29, 2012: Max Bupa, a specialist health insurance company, today announced the opening of its Branch Office in Chandigarh, extending its network to 16 branch offices across India. Showcasing its strong growth trajectory in the Indian health insurance market, the company also celebrated the milestone of having insured more than 300000 customers in its third year of operations.

Max Bupa started its operations with offices in six cities in April 2010 and now has a strong presence in key cities Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Ludhiana, Surat, Jaipur, Kochi, Kolkata and now Chandigarh with a quality hospital network of over 1300 hospitals and more than 9500 agents across the country. In Punjab and Chandigarh, Max Bupa has built a network of more than 90 quality hospitals and over 200 agents.

 Announcing the opening of the new branch in Chandigarh, Sibaranjan Patnaik, Senior Vice President and Head – Agency Channel, Max Bupa said, “We opened our branch office in Ludhiana in our first year of operation and we received an enthusiastic response for our products. Currently, over five percent of our customer base is from Punjab and Chandigarh, being served through our network of more than 90 quality hospitals and over 200 agents in the region. With our branch office in Chandigarh we will be able to reach more customers in the region. We want to cover 1 million customers by 2015 and we are confident that Punjab and Chandigarh will play a key role in surpassing this milestone.”

A market study by Max Bupa has shown that people in Punjab and other parts of Northern India are looking for comprehensive health insurance products for their families that provide specific benefits like coverage for critical illness related expenses, maternity and day care procedures. Keeping this in mind, we have introduced our product portfolio designed to meet needs of individuals, families and extended families. This includes Max Bupa’s flagship product Heartbeat, and other products like Health Assurance, Health Companion and Employee First.

Max Bupa covers customers of all age groups – from newborns to senior citizens of any age. It also provides cover for expenses including in-patient treatment, pre- and post- hospitalization, maternity and childcare benefits. Max Bupa services it customers directly, without third party involvement, through an in-house team.

 “We want to become healthcare partners for our customers and help them live healthier and more successful lives. Our innovative products and services are built keeping in mind the needs of our customers and our have helped us in gaining the confidence of our customers. We will continue our endeavors towards raising the bar for health insurance in the country.” Sibaranjan further added.

Recently Max Bupa was recognised as Health Insurance Company of the Year and for Excellence in Growth at Indian Insurance Awards 2012 in recognition of its innovation in products, services and customer centricity and exceptional growth trajectory.