Panasonic launches Diwali campaign #Right2Breathe against Air Pollution
Author(s): City Air News‘Raise Your Voice, Not Your Noise’ New Delhi, October 16, 2017: Observing the rising air pollution in the national capital region and the public’s growing apathy towards tackling it, Panasonic has come up with...
cityairnews
Oct 16, 2017 09:30
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Talking about the campaign Mr. Sarthak Seth, Head Brand and Marketing Communications, Panasonic India, “#Right2Breathe is a fresh spin on the timeless use of symbols, it gets people to stop and think – This Diwali do I want my contribution to be the crippling pollution or make my environment pollution free.Panasonic will create a movement by encouraging people to pledge for ‘Raise Your Voice, Not Your Noise’. With this campaign we reinforce the company’s vision of pursuing a better life for each individual and realizing a better world with our contribution to the environment.”
The campaign facilitates a “Happy Diwali” mask filter on Facebook and includes distribution of physical masks by the company. The social movement originating from Facebook allows users to apply a Facebook Static image filter to selfies taken via the app. The air mask filter will be available to users who follow Panasonic India on Facebook. Moreover, special kits with customized physical masks are being distributed among traffic policemen and daily pedestrians to instill and share the idea of how a cheerful Diwali can no longer exist with the unrepairable damage that we do to our environment. Starting today , to pledge and support the cause, users can simply join the#Right2Breathe movement by sharing a picture of themselves on social media wearing the virtual or physical mask, or by giving a missed call on 8882357357.
The pledge will help create a better world; one where we can breathe without fear. Every share counts. So help us create a better world, where everyone can breathe freely!
