Special 7% discount on purchase of gold coins

At India Post Offices for Dussehra and Diwali

Ludhiana, October 16, 2012: The World Gold Council in partnership with India Post and Reliance Money Infrastructure Ltd has announced today that it will celebrate the festival of Dussehraand Diwali, by offering customers a special discount of 7% on the purchase of gold coins from India Post offices across India.

Starting from today, 16 October 2012 until 31 December2012, customers can purchase 99.9% pure, Swiss-manufactured 24 carat gold coins in denominations of half a gram, one gram, five grams, eight grams, ten grams, twenty grams and fifty grams from 1,120 identified India Post outlets across the country.

The offer has been timed to coincide with the most important festivals in the Hindu calendar - Dussehra, Dhanteras and Diwali. This year Dussehra falls on 24 October, Dhanteras on 11 November, followed by Diwali on 13 November 2012. Both Dussehra and Dhanteras are considered auspicious days to buy gold and this ritual is believed to bring good fortune and divine blessings to households.

Commenting on the gold coin promotion during the festive season, Amresh Acharya, Director, Investment, World Gold Council, said: “Gold is a time tested asset class with a strong socio-cultural appeal. It has been our goal to make pure 24 carat gold available to all segments of society – especially during the festive periods considered auspicious for buying gold.

Our partnership with India Post, a brand valued for its credibility and vast network, reinforces our effort in this direction. Gold has always proven to be a hedge against rising inflation and against a slowing economy. For millions of gold lovers, this initiative provides an opportunity to buy gold during these auspicious days at reduced costs.”

Kalpana Tewari, Chief General Manager, Business Development, India Postsaid; “We are happy to announce to all our valued customers about our continued association with the World Gold Council, in making available Gold Coins at attractive prices, on the occasion of Dussehra and Diwali this year. We have over 1,120 select post offices across India retailing gold coins and any customer who buys gold during this time will get a flat 7% discount on the day’s retail prices. The gold coins bear the logo of India Post and are available in a variety of denominations.”