Videocon announces its Diwali offer
Author(s): City Air NewsChandigarh, November 3, 2015: This Diwali, Videocon, the leading indigenous player in the consumer durables segment, brings to its customers special Diwali campaign. The campaign that is designed to enhance the...
cityairnews
Nov 3, 2015 12:30
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Chandigarh, November 3, 2015: This Diwali, Videocon, the leading indigenous player in the consumer durables segment, brings to its customers special Diwali campaign. The campaign that is designed to enhance the shopping experience of the customer offers exciting free gifts, discounts and extended warranty on Videocon products. On the purchase of Videocon LEDs, customers will get free 5 years comprehensive warranty.
The Diwali campaign which is valid till November 15, 2015, comes with distinct benefits on the purchase of Videocon products including LED TV, Washing Machine, Air Conditioners and Refrigerators. Customers will take home assured gifts like Bluetooth Sound Bar, Mobile Handsets, Steam Iron and avail benefits on Videocon D2H. The gifts may vary depending on the products purchased and locations. Beyond this, on purchase of Videocon LED’s customers will get 5 years of complete warranty which gives extra benefits to the customers and bring a sense of security to their festive purchases. Customers can also buy products with cash payment starting from as low as 2015 and balance in easy EMIs without any interest rate and processing fee.
Speaking on the occasion Mr. CM Singh, COO, Videocon, “Videocon is gearing up for an action packed festive season as we foresee an increasing demand for consumer durables in the market. This festive season to make the shopping experience of our customers more exciting, we have launched new products like Titanium series of refrigerators and Televisions with revolutionary Liquid Luminous technology. Videocon promises to make it a very rewarding experience for our buyers and hence, with every purchase of any Videocon products, customers will be offered assured gifts. With these measures we are targeting a 50% sales growth over last year.”
Videocon aims to bring most innovative and advanced products at the most competitive prices and has launched new products across all categories. With the successful launches of world class products such as India’s first Wi-Fi AC, feature packed 4K UHD LED TV, powerful Quantum Edge technology AC etc, this year Videocon have rolled out its revolutionary DDB TV series enriched with futuristic Liquid Luminous Technology. The technology is capable of providing more natural colours and the best picture clarity. Moreover, the company will enhance customer services and product experience for the customers to serve them in a better way.
“We also plan to re-introduce our extended warranty and easy finance schemes to boost sales. This we will amplify by rolling out festive advertising and marketing campaigns for which we have earmarked Rs. 40 - 50 crores for the festive period.” Added Mr. Singh.
Videocon will be focusing on in-store displays to woo the customers. The company would also be promoting the offer across the available mediums, including print, online, and outdoor.
Date:
Tuesday, November 3, 2015
