Viviana Mall brings Noise-Free Garba to curb noise pollution

Mumbai, September 21, 2017: All Mumbaikars are excited for the upcoming Garba festival. The nine day festival often brings joy to the Garba fans but has also invited flak from various NGOs due to the increasing sound pollution levels during the celebrations. Even last year, many NGOs had approached court pertaining to music being blared from loudspeakers during the Navratri Festival. Nowadays most of the mandals also resort to the usage of DJs (Disk Jockeys).The noise levels often touch 100dB when loudspeakers and DJs are used even in certain silent zones of the city.

Viviana Mall, the leading destination mall in Mumbai Metropolitan Region has initiated a step towards making the festival noise free. The Garba and Dandiya during the festival will be played in an eco-friendly manner using headphones. The mall is welcoming Garba fans come and be a part of the pollution free campaign by participating and playing silent Garba in Viviana Mall on September 23, 2017. The songs or music played during the celebrations will be heard only to those who are wearing the headphones provided by the organizers.

Speaking on the development, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “In our society, people always tend to enjoy music at various places be it at home, pubs, cinemas etc. With our Idea of noise-free garba, our main objective was not only to create awareness about noise pollution, but also allow people to enjoy music and celebration without disturbing others. Apart from this Sr. Citizens, patients and pets have lower tolerance capacity when it comes to noise pollution levels; they often are the ones who bear the brunt of the loud celebrations. In our efforts to control pollution levels during the festive season, we have taken the initiative to celebrate silent Garba in our mall.”

“Thankfully our society is getting sensitized towards the pollution levels in our city and has started adapting to pollution free means. This has boosted our confidence, be it, eco-friendly Ganesha or the registrations for silent Garba, the response is phenomenal from our patrons.”