Wakefit sells mattresses equivalent to area of 2 cricket stadiums

v The unique memory foam mattress manufacturing startup plans to have over 10,000 products sold in the two months of the festive season
v The total number of mattresses that they have sold in just one month, if stacked on top of each other, will be the height of a 145-storey building or the area of two cricket stadiums, if placed side by side

The festive season with Ganesh Chaturthi, Dussehra and Diwali contributes a large amount to the annual revenue of any e-commerce venture as it is considered auspicious to buy new things in this period. E-commerce ventures usually see their daily order volume going up by 3-4 times compared to a normal day during the rest of the year. This year however, Wakefit has seen an incredible rise in the daily order volume go up to nearly 1000% during the peak festive days and sale days resulting in around 780 products ordered per day. This translates to one order every 2 minutes during a 24-hour period!

Ankit Garg, co-founder and CEO, Wakefit said, “Wakefit Mattresses has seen an unprecedented growth with peak daily order volume being nearly 10 times what it usually is. It is truly humbling to see that customers from across the country are placing their faith in our research and buying Wakefit mattresses. When every one of our customers gets home after a tiring day and finds restful sleep on our mattresses, that is true satisfaction for us. We will continue our research to ensure that our vision for one mattress to suit all body types is met even more widely”.

Launched in early 2016 and headquartered in Bangalore, Wakefit is one of India’s unique startups that researches on sleep and spine support to create innovative products. Wakefit has managed to sell 40,000+ units to 30,000+ customers across India. The new-age startup has a current employee strength of 50+ employees across different functions.

Wakefit follows a unique delivery model. It has a product oriented approach that splurges on research and innovation to create a product that is ahead of its times. It ships products to its customers directly from the factory, thus ensuring significant cost reduction which gets reflected in the low prices of its products. Essentially, this serves as the vision of the organization – to provide the value conscious Indian middle class quality mattresses at a price that is sure to give them anything but sleepless nights!

The USP of the brand lies in the fact that their products are made after extensive customer interviews. The founders of the company visited about a 100 homes and took inputs from the customers which were then incorporated into the product line. This customer-oriented approach underlines Wakefit’s entire operations, which forms the basis for its innovative products such as memory foam mattresses and pillows and mattress protector.

Wakefit, through intensive research has managed to create one mattress for all body types using cutting-edge memory foam technology. The product is impeccably created on the parameters of pressure & weight distribution, foam quality and stress testing. Wakefit also provides a 100-day risk free trial service to its customers, whereby they can test the product to put their minds at ease while making the purchase.

With state-of-the-art tech and an operational model that is driven by its sole focus on customer delight, Wakefit strives to ensure perfect sleep for every Indian, and facilitate the creation of a billion new dreams!