This Winter, DIY with John Players Jeans

Bengaluru, November 22, 2016: Make a mark as you play it up with new rhapsody in denim from John Players Jeans this winter. John Players, a brand that feels the pulse of today’s youth in more ways than one has done it again. Their brand new collection resonates with the fashion needs of the GenY.
John Players steps up the trend with distressed and ripped denims with extensive patchwork and boro stitches. Patchwork jeans are a key item in any wardrobe and a must have for the fashion enthusiasts. John Players also lets you explore the creative ideas on your denims with hand paint strokes, bleach splatter and innovative bleaching/tie & dye techniques taking fashion to a personal high.
The JPJ trend list has intertwined fashion and comfort with top selections of the season – freedom to be artistic, fabric innovation and sustainability. You can pick from innovative knits, dobbies, coatings as well as next generation knits. The offerings are culled from various innovative sustainable techniques and use of performance fabrics that are water repellent and tear resistant.
The DIY offerings not only add zing to your look but is also a wardrobe essential for all fashion conscious. Pair your denim with a cool denim shirt and you are ready to make heads turn. The classic black denim paired with a dark indigo printed shirt can be kept casual during the day and dressed up for after work hours. If you are a biking enthusiast, the perfect JPJ jacket is a must for you. Invest in a timeless piece that will remain a staple through the seasons.
Mr. Atul Chand, Divisional Chief Executive - ITC Lifestyle Retailing Business, said “John Players always offers its patrons a wide array of colors, styles and range. JPJ is an ideal solution for GenY wardrobe woes. Denim in multiple styles, fits, unique washes and treatments with various fabric options from JPJ are the best picks of the season. JPJ helps bring out the personal style statement of every individual and inches them closer to their personal style. It is a rare combination of trendy and personal.”
The patch on/patch off denim with washed denim shirts is the hottest trend. Raw, distressed, bleached and laser printed denims are beyond substitution. To pair with slogan tees and full body prints make a fashion statement. From contemporary cuts to new innovative techniques, the new denim collection from John Players Jeans has it all for your fashion ecstasy this winter.