New Delhi: Zankyou, the world’s leading wedding gift list site, is continuing its internationalization, entering the market in India. The company has established itself in 23 countries around the world with the help of original content tailored to each country. In addition, Zankyou boasts an extensive catalogue of providers and information to help in the organisation each and every type of wedding. The Spanish platform has enjoyed an international identity ever since its inception, having initially launched in 6 countries.
Speaking about the challenges that launching in India poses for the company, co-founder Guillermo Fernández-Riba says, “We are confident that Zankyou is capable of continued growth in the competitive markets. As for the challenges of launching the website in a new market, we have to take the cultural differences into account. Weddings and traditions vary from country to country, particularly in India.”
Guillermo further emphasises that “India has the second most important wedding market in the world, and is the country with the second highest number of people connected to the internet. Indian couples spend up to $143,000 on their weddings. What’s more important that the country’s population is very young, meaning there’s great market potential.”
Zankyou’s internationalisation continues on a smaller scale in its offices, too. The company’s success relies on its diverse workforce, with employees hailing from each country in which Zankyou has a presence.