The book challenges the traditional way of marketing and scaling startups
New Delhi: ‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guest by Dr. Unnat Pandit, Director NITI Aayog.
Present on this occasion were Deepak Jain, Director FII, Sanjiv Goyal, Financial Advisor of Supreme Court and other esteemed guests.
The book challenges the traditional way of marketing and scaling startups; it introduces a new disruptive way to scale businesses faster than ever possible. It also aims to shape and develop the Growth Set (Skillset + Mindset + Toolset) of the next generation of entrepreneurs, growth strategists and innovators.
Parul Agarwal and Rohan Chaubey, founders of GrowthMedia.AI, a cutting-edge business consulting platform based in United States of America, announced July 13 as the International Growth Hacking Day.
Their book, The Growth Hacking Book challenges the existing norms and is an almanac for growth in today’s hyper-competitive business world.
Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public. It’s the first book of its kind on Growth Hacking by 35 National and International entrepreneurs, growth marketers, influencers, thought leaders and successful companies. The ground-breaking insights shared by the contributors of the book are revealing the secrets that fuel the growth of Silicon Valley start-ups.
Dr. Unnat Pandit, Director NITI Aayog said, “Indian entrepreneur ecosystem is growing and the government’s effort towards building this ecosystem has been positive. With large human resource and entrepreneur energy, we are seeing surge of Indians Start-ups going global which is a positive sign for the entire entrepreneur system.”
Talking about the book, Authors, Parul Agarwal & Rohan Chaubey, “The Indian start-up ecosystem has till date taken a traditional approach towards funding, growth and marketing. We have observed that 90 percent of Indian start-ups fail within the first five years (IBM Institute for Business Value and Oxford Economics). Our growth framework and tactics are guaranteed to make start-ups have a longer run than what the report suggests. This is fail-proof as it is tried and tested in Silicon Valley; now we are bringing it to India.”
They said the book advises the start-ups to have a growth team irrespective of their team and revenue size. Growth Hacking is conducting marketing experiments to uncover creative strategies to acquire and retain customers/users using data. A growth hacker is someone that operates at the intersection of product, marketing, and technology to methodically acquire, activate and retain users/followers/clients.
Further, they said growth hacking is about optimization as well as lead generation. Imagine your business is a bucket and your leads are water. You do not want to pour water into a leaky bucket; it is a waste of money. That is why a true growth hacker would care about customer retention.