Announcing the Grand Launch of UP 'N' UP Energy Shots through historic Family Fun Car Rally 2017
New Delhi: Family Fun Car Rally is entertaining the lively and euphoric families of the Capital for more than 15 years. The much sought-after event is once again coming with a promise of unbelievable entertainment on 27 August 2017. This year, the credit to organize the event goes to Up-n-Up Energy Shot, the much-awaited energy brand that will be unveiled on the same date as the show stopper of Up ‘n’ Up 16th Family Fun Car Rally. The high octane rally will take a flying start from The Grand, Vasant Kunj, New Delhi and after meeting the set milestones; some of the most remarkable sites in the city, the event will be concluded with the grand launch party of Up ‘n’ Up Energy Shots at the same venue. The brand unveiling ceremony of Up ‘n’ Up Energy Shots is going to be a star-studded extravaganza where many renowned celebrities from the Bollywood are ready to illuminate the evening with their ravishing spark.
The 16th Family Fun Car Rally is empowered with technological innovations as communication and coordination with the participants would be much easier with the help of customized mobile based applications. Participants will be crossing various puzzles, hurdles and riddles en route, and clues will be provided to them through FFCR Mobile Application. To make the rally more interesting and grand, all the participants are asked to decorate their cars with ‘Save Energy and Conserve Power’ theme. Apart from the 1st, 2nd & 3rd Prize, Best Dressed Family, Most Energetic Family, and Best Decorated Car Owners will also be conferred with exciting prizes.
The Family Fun Car Rally is the intellectual Property of Rashi Entertainment since 2001. This annual event is a unique platform to bring in families from different households together and associate it with brands to give them utmost mileage in the city along with serving the contestants a high dose of entertainment. The rally has been repeatedly awarded for its consistent performance.
Preoccupied with the grand preparation of the brand launch razzmatazz, Mr. Yogesh Jain, MD, UP ‘N’ UP, said, “We are excited to announce the Grand Launch of Up ‘n’ Up, India's first Energy Shots in one of India’s most happening family events, the Family Fun Car Rally. For us, it is a perfect place to launch a perfect product, which ensures health, energy, success, and happiness. The countdown has begun and the entire team of Up ‘n’ Up is working tirelessly to make the event a big hit. I request to Delhiites, please come and participate in the event with their beautiful families and beautiful cars, and enjoy the event wholeheartedly.”
While the man behind the concept of Family Fun Car Rally - Mr. Rajeev Jain, Director Rashi Entertainment expresses his enthusiasm in the following words, “I feel proud that we have introduced the people of Delhi with a complete family entertainment, which is full of fun, excitement, energy, and celebrations. It’s a glorious event for all car owners to come and spend a whole day with family, friends and loved ones, where everyone is going to have their own share of fun & excitement at its best. Every year, it is getting bigger and brighter, and people desperately wait for it. The thought behind the conceptualization of FFCR was to provide a complete package for the audiences & participating brands alike, a perfect branding and marketing tool for brands.”