92.7 BIG FM and Clinic Plus launch Radio Ki Pehli Feature Film – Maa Ke Aanchal Mein

Sparsh Khanchandani, alok Nath and Himani Shivpuri recording radio ki pehli Picture at 92.7 BIG FM.

~ The Mother’s Day special 2hr movie emphasizing on girl child education airs at 12 noon on 11th May (Mother’s Day) on 3 stations of 92.7 BIG FM! ~

92.7 BIG FM, India’s No.1 FM network along with Clinic Plus, is all set to create history with a special Mother’s Day treat for listeners! The two brands join hands to produce and launch FM radio’s first ever feature film! In the launch of the movie today at 92.7 BIG FM studio, Tisca Chopra, Sparsh Khanchandani, Alok Nath, Himani Shivpuri and Upasana Singh, spoke to the media and fans on the two hour movie titled Maa Ke Aanchal Mein written by Neelesh Misra. Emphasizing on the importance of educating the girl child, the film premieres on Mother’s Day, Sunday 11th May at 12noon on 92.7 BIG FM!

With a special message on the girl child education that will surely make all hearts melt, the film has been scripted by 92.7 BIG FM’s ardent storyteller – Neelesh Misra. The celebrated storyteller of the award-winning ‘Yaadon ka Idiot Box with Neelesh Misra’ fame, brings in a unique sense of emotion and warmth through the script of this film. Maa Ke Aanchal Mein also boasts of a spectacular star cast that will lend their voices to the characters. The star-cast includes the talented Divya Dutta playing the sutradhar, Tisca Chopra as the discerning mother, Sachin Khedekar – the father, Alok Nath - Dadaji, Himani Shivpuri - Daadi, Upasna Singh – Chachi, Satish Shah - Chacha and child artist Sparsh Khanchandani as the daughter. The movie depicts the strong yet beautiful bond between a mother and her daughter where the mother goes out of her way to educate her daughter against the wishes of the family. She fights against all odds and goes through various struggles in her life to give her daughter with the best that life has to offer.

Commenting on the occasion, Ashwin Padmanabhan, Business Head, 92.7 BIG FM stated, “We at 92.7 BIG FM have pioneered the radio-storytelling format in India and we now take it to next level with the launch of an extremely engaging first-ever radio feature film with a noble message on educating the girl child. We thank our partners for this association and are confident that the film and its humble message will resonate with listeners across our stations! ”

As the largest hair care brand in India, Clinic Plus, for the last 25 years, has been an ally to the mother, with her concerns about her growing daughter. The most trusted hair care brand in the country (Brand Equity Survey, 2013) - Clinic Plus reaches 15 crore households and thus, it is the ONLY brand uniquely positioned to inspire mothers, to make their daughters their advantage. This week, Clinic Plus also launched the campaign - “M Se Maa, Maa se Mazbooti”. The initiative aims to reach out to mothers to build awareness of the importance of educating their daughters, especially with the current scenario of an alarming increase in the number of adolescent girls dropping out of school. Understanding the need to educate girls today, Clinic Plus has also partnered with renowned NGO – Plan India to create awareness about the need for secondary education and reduce school drop-outs amongst adolescent girls. Clinic Plus and Plan India will also help strengthen their capacity to support their daughter’s education.

Srirup Mitra, General Manager, Hair Care, HUL stated, “It has been our consistent effort to strengthen the unique bond of a mother & her daughter and Mother’s Day is a big celebration for us. In our capacity we have always tried to connect with daughters and facilitated them to acknowledge and appreciate their mother’s role in their life, and– MAA KE AANCHAL MEIN the first-ever feature film on radio by 92.7 BIG FM is an excellent opportunity for us to convey our message.”

Produced by 92.7 BIG FM, the film will air in a two-hour playout from 12noon to 2pm on Mother’s Day on 92.7 BIG FM’s Mumbai, Delhi and Kanpur stations.

Saturday, May 10, 2014