~ ‘The 4-day long RJ Marathon ’Studio on Wheels’ promotes women respect and safety in Patna ~
Patna: India’s biggest and No.1 radio network, BIG FM recently marked its presence in Patna with the launch of 95 BIG FM. The launch of the radio station was extended into a 4-day long RJ marathon called ‘Studio on Wheels’, which was flagged off by theatre artist Poonam Singh Rathore, Nivedita Jha, Journalist and President of South Asia women in media and Ratna purkayastha of Dordarshan Kendra Patna. The 95 hours of live on-ground marathon that will conclude today, 27th May, is persistently spreading awareness about respect and safety of women. Acclaimed Bhojpuri superstar Dinesh Lal Yadav, popularly known as Nirhua, visited BIG FM’s live canter today stationed at Chanakya Hotel, Patna to lend his valuable support for the cause.

‘Studio on Wheels’, a first-of-its-kind RJ marathon in Patna organized by 95 BIG FM, is an initiative to raise awareness about women’s respect and safety in the society, as part of the launch campaign of the new station. The RJs across prominent locations in the city are entertaining and engaging the listeners while interacting with them on the factors concerning the issue. 95 BIG FM’s RJs have been urging and reaching out to youth as well as the other citizens, by providing them a platform to pledge their support for the cause by sending a Whatsapp message on 7250436795, and by pledging online using #careforher. Nirhua, associated himself with the social cause, and spoke extensively about the need to educate citizens about it. He also addressed the audience present at BIG FM’s live canter, and encouraged people to come forward and collectively address the prevailing issue.

BIG FM’s award winning and most heard show ‘Suhaana Safar with Annu Kapoor’, along with national shows ‘Yaadon ka Idiot Box’ and ‘Lamhe with Mantra’ will also feature on the station. Apart from this, new shows like #Salim, a musical show in the mesmerizing voice of talented music composer-singer Salim Merchant will also feature on-air. This bouquet of trademark offerings will be combined with the fresh voices of RJs, perfectly imbibing the Bhojpuri spirit & essence of the city. Dedicated Bhojpuri devotional hour, ‘Bhakti Sagar’ by acclaimed folk singer Malini Awasthi will play between 6am-8am. RJ Vijeta will entertain listeners with his morning show ‘BIG Chai’ between 8am-10am with an innovative offering upbeat music & during the afternoon time band RJ Surbhi will offer interesting trivia on food and fashion in ‘BIG Memsaab’ between 12pm-3pm. RJ Chokha will entice the listeners of Patna with his dedicated regional shows, Bhojpuria Tanatan from 3pm-4pm that will solely play bhojpuri songs along with sharing interesting stories on Bhojpuri films and BIG Chokha show between 4pm-6pm.

Commenting on being associated with the cause Nirhua said, “BIG FM has captivated its listeners with the unique concepts that they bring to them. Today with the launch of their new station, it is good to see them taking a step ahead in shedding light on an issue that needs attention. It gives me immense pride that we are flagging off ‘Studio on Wheels, to raise awareness about women safety and respect”

Speaking about being a part of Patna’s new radio station 95 BIG FM RJ said, “It feels good to have one of the largest radio network, BIG FM, venture in the city of Patna. It will be a wholesome experience for the listeners and I feel extremely honored to be associated with the radio network. I hope to deliver the best in this new journey as an RJ, and share a great bond with my listeners.”

With an aim to grab maximum attention, ‘Studio on Wheels’ attained participation from its listeners in large numbers. The social cause has seeded a concern in people’s mind, and has generated positive response for initiative taken by the radio network.

Monday, May 29, 2017