ACC claims to revolutionise construction; Haryana dealers meet held in Karnal

Karnal, July 20, 2013: ACC Ltd, India’s foremost cement manufacturer and pioneer in cement and concrete technology, demonstrated ‘ACC Gold’, a premium, value added and multi application cement in its dealer meet. The primary purpose of the meet is to make dealers aware of this one of a kind innovation which will revolutionise the construction parameters. ACC dealers from all across the state of Haryana were present to attend the meet.

It is the only one of its kind specially formulated pre-homogenised cement with significant water repellent properties which leads to lesser water penetration and thereby gives freedom from seepage. Concrete made from ‘ACC Gold’ is denser and thereby the concrete structures have lesser permeability compared to structures made with ordinary cement. Lesser permeability reduces the possibility of water seepage and chloride and sulphate attacks, making the structures, including our homes more durable.

Sudeep Chaterjee, Sales Unit Head, Himachal and Haryana, ACC Limited, formally launched the product. Speaking on the occasion he said, “We are happy to offer ‘ACC Gold’ to our consumers at Karnal, Ambala, Panipat, Kurukshetra and Yamunanagar.  Haryana have been of utmost importance to ACC and the launch of ‘ACC Gold’ is a next step towards customer satisfaction in the state the product features will be amply demonstrated by a focused group of service engineer at the retail counters and construction sites. A quality product with high quality services will be the essence of ‘ACC Gold’.”   

Brijesh Chauksi, Chief Manager, Customer Support Services, Himachal and Haryana, ACC Limited, talked about technical features of ACC Gold. He said “ACC Gold can be used for all applications including foundation concrete, beams and columns, brick masonry, wall plaster in basement, wall plaster on interior walls, bathrooms and balconies, ceiling plaster, terrace surface, wall plaster on exterior walls, water tanks & water retaining structures. Additional properties of “ACC Gold” were also demonstrated to all during the launch. ”