Adani Wilmar’s new CSR short film on Fortune SuPoshan celebrates the role of SuPoshan Sanginis in combating Malnutrition & Anaemia

Chandigarh: On International Women’s Day today, Adani Wilmar Limited (AWL), one of India’s largest Food FMCG companies, launched a new CSR short film celebrating the invaluable contributions of SuPoshan Sanginis in eradicating malnutrition and anaemia amongst its target groups- children (0-5 years), adolescent and women in reproductive age. These women volunteers are an integral part of Fortune SuPoshan Project, a pioneering initiative of Adani Wilmar and implemented by Adani Foundation, the CSR arm of Adani Group to combat malnutrition and anaemia in India.

SuPoshan Sanginis empowers their communities and are making their voices heard. Their dedication shows how individuals can spark positive change and inspire others to join in, creating a culture of teamwork and inclusivity. At the grassroots, they're pivotal in breaking the intergenerational cycle of malnutrition. At the same time, these Sanginis also act as beacons of women’s empowerment in their communities.

The newly launched CSR short film, which is airing today, depicts a Sangini visiting a family, diligently checking on their son’s health and ensuring that he receives proper nutrition to thrive. This narrative highlights the transformative role of Sanginis in rural India, showcasing their endeavours to uplift the lives of undernourished children, impart hygiene practices, and educate families on the significance of nutritious foods such as leafy vegetables, millets, legumes, and fruits. Through their unwavering dedication, these women volunteers are not only nurturing the physical growth of future generations but also spearheading positive change within their communities. The 4-min CSR short film, which has been directed by the filmmaker Tiyash Sen and conceptualized by DDB Mudra group, will be extended across platforms like Meta & YouTube for maximum visibility.

Commenting on the newly launched CSR short film, Angshu Mallick, Managing Director and Chief Executive Officer, Adani Wilmar Ltd., said, “The Fortune SuPoshan project holds a special place in our hearts, and we take pride in the progress it has made towards eradicating malnutrition and anaemia since its inception. Given that malnutrition is closely linked to food and nutrition, there is no better organisation than us to address it, considering Adani Wilmar's status as the largest food company in the country. It, therefore, becomes our responsibility to actively work towards this cause. Our SuPoshan Sanginis have played a pivotal role in achieving these objectives, working tirelessly at the grassroots level. The CSR short film serves as a testament to the extraordinary dedication of Sanginis and their unwavering commitment to enhancing the health and well-being of their communities. Their passion and efforts have been instrumental in breaking the worrying issue of intergenerational cycle of malnutrition, and we are proud to honour their contributions on International Women’s Day.”

Nitin Pradhan, Creative Head, DDB Mudra said, “Through the metaphor of the chalk drawings on the wall that capture the world through the confines of his house window, the intent was to visually show the journey of a malnourished kid who recovers gradually, with the passage of time. The Suposhan Sangini is instrumental in this recovery in a variety of ways, bringing to our attention her role in helping us get rid of malnourishment as a widespread malaise.”

Initiated in 2016, the Fortune SuPoshan Project has witnessed a resounding success in enhancing the health and nutritional status of its target groups in vulnerable communities. The project's unique approach involves active engagement with stakeholders, including gram panchayats, local governing bodies, healthcare facilities, and frontline health workers. The training and deployment of SuPoshan Sanginis, who’ve been picked up from the villages that are a part of the project, played a vital role in implementing interventions and driving behavioural changes at the grassroots level.

Lauding the part played by SuPoshan Sanginis in making the project a success, Dr. Priti Adani, Chairperson, Adani Foundation added, “I have consistently maintained that the Sanginis have played a significant role in the success of Fortune SuPoshan. The film tribute on International Women’s Day is well-timed and commendable. Their work deserves recognition, particularly their remarkable achievement in breaking the intergenerational cycle of malnutrition.”