AI based ‘BEEChat’ by Angel Broking aims to boost customer experience


A 24*7 Chabot devoted to simplifying individual financial journeys

Mumbai, December 5, 2018: Angel Broking Limited (formerly known as Angel Broking Private Limited), one of the largest independent full-service retail broking houses in India, launches BEEChat powered by artificial intelligence to ease the investing and goal planning journey of consumers. The newly launched Chatbot has been introduced through the Angel BEE app.

Angel BEE app is the company’s aggregated personal finance platform that was launched in April 2018 with the aim to transform the investing experience for millennials who are seeking intelligent solutions that best suit their financial objectives. Within a short time of launch, Angel BEE has established itself as one of the well-recognized brands in the industry in India. This is reflected by the fact that the app has notched up more than 550,000 downloads in first four months of launch.

In order to make the app further delightful and enable the continuously evolving consumer, Angel Broking decided to launch BEEChat – a chatbot that harnesses the power of data analytics and artificial intelligence. BEEChat has been designed in a manner so as to communicate effectively with the new age audience that is on the outlook for seamless, easy and speedy modes of engagement.

Commenting on the occasion, Mr. Rohit Ambosta, Chief Information Officer, Angel Broking Limited (formerly known as Angel Broking Private Limited) said, “The integration of technology in the financial services industry has been radical in enhancing customer experience. Understanding your consumer’s needs and devising personalized solutions backed by data is a mandate that each investor expects in the long run. The launch of BEEChat is a testament to our vision of leveraging technology to ease an individual’s financial journey. The bot will be guiding consumers in a quick and effective manner with information at a time that is convenient to them and on a medium that is deemed universal.”

BEEChat will help customers find accurate information straightaway without any human intervention, thereby reducing the ordeal of dealing with customer care executives, reading through FAQs or writing lengthy emails.

BEEChat uses the power of artificial intelligence and natural language processing to resolve customer queries anytime anywhere. With the help of natural language processing feature, consumers can locate the exact information they need and sift through data accurately in a matter of seconds. The bot relies on customer interactions and conversations: higher user engagement makes it more intelligent. Furthermore, the virtual assistance provided by BEEChat

will also aid consumers with access to research reports, individual portfolio, real-time solutions, and recommend schemes that are aligned to suit an individual’s financial goal. BEEChat is continually evolving and is devised in such a way that it keeps up with the pace of changing customer expectations.

Wednesday, December 5, 2018