AIPL ABRO Announces New Brand Ambassador Kapil Dev

AIPL ABRO announced Mr. Kapil Dev as the new brand ambassador, and the embodiment of the company’s core values of Excellence, Teamwork and Leadership. AIPL ABRO’s product line has been the market leader in its industry for decades, just as Mr. Kapil Dev has been the Wisden Indian Cricketer of the Century. The former cricketer will endorse all the products of the company across all the multimedia campaigns through a series of on-ground activations and Media Ads. A cricket icon & inspiration, a philanthropist with a savvy lifestyle personality, the main person behind India’s 1983 World Cup triumph; Mr. Kapil Dev is more than just a cricketer. His many inspiring facets perfectly reflect the AIPL ABRO brand, with its collection of market leading products in hardware, construction chemicals and autocare segment that make the lives of the users of the product extraordinary. Kapil Dev is a natural fit for AIPL ABRO, as Mr. Chanan Rohiwal (COO, AIPL) explains: “AIPL Marketing Pvt. Ltd. is the market leader in the Hardware, construction chemical and autocare segment and it continues to play the role of creating the market for modern and advanced methods. This involves changing the behaviour of people through messages that are relevant, persuasive, and delivered in a memorable way. AIPL Marketing’s leadership and adamant to bring innovations resonates with Mr Dev’s willpower in the world of cricket. It's a perfect 'jodi' and, who other than Mr Dev could deliver this more convincingly, as he is not just admired, but has immense credibility.” Top open up this new chapter together, AIPL ABRO and Kapil Dev will launch a Ads for new and existing products through a series of multimedia channels and Ads. Speaking after the event, Mr. Kapil Dev said, “I feel honoured to be associated with AIPL Marketing Pvt. Ltd. which has taken up a huge task of organizing hardware industry, They have touched the very unorganized sector and with the help of advance innovations they want to organize the industry. They are moving forward with the aim of building India’s largest company in the segment. Also the passion and zeal to do something is basic amenity that is required to achieve such goals and this factor has also motivated me to come in touch with companies who are adopting the advancement to move forward. The company has already marked their presence worldwide after associating With ABRO.” For nearly 75 years ABRO’s name has been synonymous with quality products in the industrial, automotive and consumer market place. With distribution in over 175 countries, ABRO have attained worldwide recognition and prominence for the excellence and competitiveness of its products. ABRO is already a name synonymous with ‘Automotive Paint Masking Tapes’ in India and brand is a market leader in auto care industry. AIPL Marketing Pvt. Ltd, popularly recognized as AIPL ABRO is a key player in the adhesive tape market. With over 30 years of experience, AIPL ABRO enjoys a steadfast reputation with the ABRO masking tape being synonymous with masking tapes among carpenters. The core strength of the organization is identifying consumer gaps and evolving creative and practical solutions to bridge them with the belief of solving challenges and adding contributions to consumers.