Aircel strengthens its Data Usage Experience for customers in Ludhiana

Ludhiana, February 18, 2015: In a step to further strengthen its commitment to customers in Ludhiana, Aircel, one of India’s innovative leading telecom service providers, has announced the expansion of its network in a bid to provide a redefined data usage experience to its customers. As part of this exercise, Aircel significantly added capacity to its 2G sites across locations in Ludhiana and is adding 70 3G sites to provide a seamless 3G usage experience.

Deepinder Tiwana, Circle Business Head – Punjab, Aircel, said, “All our products and services at Aircel enjoy great reception from our customers, and it truly delights us to see that our efforts in providing market-customized solutions have paid off. With the trend of the mobile screen increasingly becoming the first screen for people to consume content, we promise to offer our network as the best companion to our customers for their mobile phones. And with 70 new 3G sites, we’re confident that we will build a robust network that will immensely help us serve our customers better.”

 

Aircel has recorded a 12% growth in its subscriber base over the last year, owing to innovative products and services that serve all kinds of customer needs – whether in the space of STD calling, local calling or Data usage. The recently launched industry-first product ‘Unlimited STD (Aircel to Aircel) at just 10p’ for new as well as existing customers has emerged as the best value-for-money proposition for STD users. Aircel also offers an STD plan that comes with a high validity of six months for new subscribers and offers a highly competitive call rate of 30p/minute.

 

Aircel also emerges as the best choice for the local population of Ludhiana, providing the option of choosing a plan that provides unlimited free calling from Aircel to Aircel between 5 am and 5 pm at a nominal charge, and a subsequent on-net tariff of just 10p/minute. This proposition is further braced with a strong ladder of 3G and 2G products that offer unlimited usage starting at Rs.128 in 2G and 198 in 3G.

2G				2G/3G
MRP	Benefit	Validity		MRP	Benefit	Validity
98	PI 98 - 1.25GB, 30days	30		129	RC 129 - 1GB data , 30 Days	30
128	PI 128 - Unlimited 2GB FUP, 30days	30		148	PI 148 - 1.25GB,30day	30
158	PI 158 - Unlimited 3GB  FUP  , 45 days	45		198	PI 198 - UL (FUP 2 GB),30days	30

Aircel has been making relentless efforts in testing its network sites across the city in order to ensure a completely optimized network that can support the increased need of data consumption on mobile phones. Recently, Aircel conducted tests for its Voice services across Ludhiana and enhanced its quality soon after. The installation of 70 network sites is expected to be complete early next month, and will provide a superlative experience to customers on Aircel 3G.