Airtel partners itel to expand its ecosystem of budget friendly 4G smartphones

New Delhi, January 5, 2018: Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, and leading devices manufacturer - itel have partnered to launch budget friendly 4G smartphones. The partnership is a part of Airtel’s ‘Mera Pehla Smartphone’ initiative to build an ecosystem of partners to make 4G smartphones within the reach of everyone.

Ajai Puri, COO - Bharti Airtel said “We are delighted to partner itel as we expand our range of affordable 4G smartphones with an aim to enable every Indian to own a 4G smartphone and be a part of the digital revolution. Airtel now has the largest partner ecosystem of device manufacturers and we thank our partners for sharing our vision of smartphone for every Indian.”

Mr Marco Ma, MD, TRANSSION India said, “We strongly believe in providing great value with our products, and partnering with Airtel to boost the proposition of the feature-rich and 4G enabled itel A40 and A41 is another step towards this direction. The partnership will provide customers with access to great applications and services like never before and at very attractive price points. We are confident that the partnership will drive 4G adoption across the country and bring the best value to both itel and Airtel customers.”

itel smartphones are available at all leading mobile stores. After-sales support for the device will be provided by itel through its service network and customers can also avail the unique service proposition of 100 days replacement warranty. With a commitment of 100-days replacement warranty offered by itel on all its products, it is trying to elevate the overall end-to-end ownership experience for its customers.