Amazon India opens the Metaworld experience for its customers in Chandigarh

Chandigarh, October 12, 2022: Amazon India today announced the opening of ‘The Amazon Metaworld’ experience for its customers in Chandigarh as part of India’s biggest online celebration – The Amazon Great Indian Festival (AGIF). The online festival commenced on September 23 and brings a host of attractive deals on the widest selection of products from leading brands across categories like smartphones, appliances, TVs, consumer electronics, fashion & beauty, home & kitchen, groceries, and more. 

●        The Amazon Metaworld will give the customers in Chandigarh an entry into the Amazon universe, a virtual destination that will let them experience their favorite Amazon categories
●        Amazon.in sees double digit growth YOY of customers upgrading their electronic devices this festive season
●        Smartphones, headphones, speakers, camera accessories, security & surveillance, and video equipment most popular purchases in Chandigarh on Amazon.in with 2X growth registered is smartphone sales this festive season

 
Nishant Sardana, Director, Amazon India – Mobile Phones & Televisions said, “We are happy to conclude the Metaworld customer outreach in Chandigarh. The Chandigarh market is an important market for Amazon India, and we continue to receive great traction from the region. Customers from the region have been shopping for technology products including smartphones, personal audio, speakers, camera accessories, and TVs. We have observed 2X growth in sales of smartphones from the region during the festive season. We will continue to sustain the momentum in our month long Great Indian Festival and help sellers, brands and customers find celebrations as we head into the heart of the festive period.”
 

The Amazon Metaworld will give customers an entry into the Amazon universe, a virtual destination that will let you experience your favorite Amazon categories while competing with fellow players to win exciting goodies. The Amazon Metaworld has 9 exciting zones including local stores, smartphones, gadgets and electronics, fashion and make-up, groceries, and more.
 

This year it is observed that Chandigarh is among the top performing cities when it comes to the demand of high-end headphones, audio products, camera accessories, smart watches, and televisions. In the smartphone category, Amazon India has seen 2X growth during the festive season from the region. 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones from top brands such as Redmi, Samsung, OnePlus, realme, and Apple respectively.
                                                                                                                     

When it comes to smartphone preferences, customer from Chandigarh preferred buying mid-premium smartphones with 90% of transacting customers purchasing smartphones in the preferred phones in sub 30K price segment while 10% preferred 30K & above.
 

As a part of its month-long festive celebrations – Great Indian Festival (GIF), Amazon.in has also announced ‘Extra Happiness Days’ - powered by Tecno, that will be live till October 16, 2022. Special deals and offers will be available from sellers on the widest selection of Smartphones, Laptops, TVs, Health & Personal care products, Baby products and more. Customers can now enjoy never-seen-before deals on a wide selection of products from lakhs of Small Medium Business (SMBs) and local stores. GIF 2022 will also showcase products from  Amazon sellers under various other programs such as Amazon Launchpad, Amazon Saheli, Amazon Karigar, as well as top Indian and global brands across categories.
 

During this phase, festive shopping will be made even more affordable, as customers can save on their shopping with 10% Instant Discount on Axis Bank, Citibank and ICICI Bank Credit & Debit Cards, along with EMI transactions. Customers can also stretch their budget with no-Cost EMI available on leading credit cards, debit cards, Bajaj Finserv and Amazon Pay Later and shop without worries.