Amway revamps Attitude Skin Care range; Launches four new product formulations

Ludhiana, August 24, 2016: Amway India, the country’s largest direct selling FMCG Company, has revamped the Attitude Skin Care range and has launched newly formulated Attitude Facewashes and Attitude Moisturisers tailor made for Oily or Dry skin and targeted to the youth. The new and improved range, enhanced with vitamins and natural fruit extracts and fortified with Triple Advanced Complex, helps one’s skin become soft, supple and lustrous. The new range offers six products including 2 variants of Face Wash, 2 variants of Moisturizer, a Foot Cream and a Hand & Body Cream. The skin care range, with stylish, youthful and vibrant packaging, comes in high quality tamper evident tubes ensuring minimum wastage.

According to Sundip Shah, Chief Marketing Officer, Amway India, said, “The newly launched Attitude skincare range offers effective products with a youthful and contemporary style. The product packaging is refreshing and highlights the ingredients – especially the fruit extracts. The range is targeted to the youth who believe that ‘Beauty is not just about looks. It’s about the attitude you carry.’”