An enormous Adipurush artwork unveiled by T-Series, in collaboration with Infiniti Mall and PVR INOX Ltd
This is the first ever instance of a Rubik’s Cube artwork is made in a mall to promote a film
Mumbai, June 12, 2023: Infiniti Mall, one of the most preferred entertainment destinations among Mumbaikers, recently collaborated with T-Series and PVR INOX Ltd, to unveil a spectacular artwork depicting the poster of the highly-anticipated magnum opus, Adipurush at mall’s Malad location in Mumbai. With Prabhas, Kriti Sanon and Saif Ali Khan starrer set to hit the silver screens on 16th June, 2023, the mall has collaborated with world record holders to bring a masterpiece to life, generating tremendous curiosity and enthusiasm among the movie fans and shoppers alike.
The Adipurush poster recreation with Rubik’s Cubes at Infiniti Mall stands as a testament to the mall's commitment in providing unique and captivating experience to visitors. Constructed by Rubik's Cubes Mosaic Artist, Selwyn Santmajor and Nikhil from Nikhil Artworks, the masterpiece was created using an astounding 1400 Rubik’s Cubes. The poster recreation required over 100 hours of meticulous work by these skilled artists and is up on display till 20th June 2023 at Infiniti Mall, Malad. The result is a one-of-its-kind visually striking representation of the film's iconic poster alongside offering an opportunity for the artist to garner many accolades.
Unveiling the grand masterpiece at the mall, Gaurav Balani, DGM - Marketing, Infiniti Mall said, “The master recreation of Adipurush posters in a most unique manner is definitely an enticing element for all our visitors. We at Infiniti Mall are eagerly awaiting the release of this multi-starrer. Commemorating the release of one of the biggest films of this year in India, we introduced a distinctive element which could take center stage at our Malad location, allowing the movie fanatics to capture some memorable moments.”
“With the kind of response we have been receiving from the fans across the country, Adipurush indeed promises to be one of the biggest films in India this year. While we eagerly anticipate the film's extraordinary performance in the first few weeks of its release, highly engaging and captivating promotional activities like these, ensure that the hype and anticipation around the movie gets multiplied, and fans book advance tickets for the film. The spectacular recreation of the film poster is a perfect tribute to the magnificence of the movie. . We look forward to hosting a massive crowd at PVR Cinemas for an unforgettable experience,” shared Gautam Dutta, Co-CEO, PVR INOX Ltd..
Starring Prabhas, Saif Ali Khan, Kriti Sanon, Sunny Singh and Devdatta Nage, produced by Bhushan Kumar and directed by Om Raut, Adipurush unravels the golden chapter of Indian history. A first of its kind from India, Adipurush is indeed a 3-D extravaganza that boasts spectacular visuals, magnanimous character and storytelling at its finest revolving around the tale of triumph of good over evil. As the release date draws nearer, anticipation continues to mount, and Infiniti Mall's efforts to showcase the Adipurush masterpiece installation resonates with the fervor and eagerness surrounding this highly anticipated production.