Ankit Arora hosted Olaplex Road Show at New Delhi
Author(s): City Air NewsDenise -Global international sales head at Olaplex & Savio John Pereira. New Delhi, December 12, 2015: Ankit Arora hosted Olaplex Road Show which took place at Royal Plaza, New Delhi, in Delhi on Friday. It give...
New Delhi, December 12, 2015: Ankit Arora hosted Olaplex Road Show which took place at Royal Plaza, New Delhi, in Delhi on Friday. It give an opportunity to meet the important personalities from Olaplex, namely, Jordan Alexander (global VP education at Olaplex), Rebecca Taylor (Senior Director of International Education for Olaplex), Edward and Denise (Global international sales head at Olaplex). Olaplex, one of the leading brands in hair treatment is rapidly gaining popularity amongst the people. The Road Show consisted of proper briefing session on highlighting latest color trends, how to use Olaplex and also latest hair styles trends.
And it was explained also, as hair colour trends get more frequent and more experimental, the promise of a salon treatment that claims to restore your hair to its virgin state even as your colour is being applied is alluring indeed. In a nutshell, Olaplex is a turbo-charged conditioning treatment that repairs disulphate sulfur bonds within the hair structure, which can be broken down by heat, colouring or other chemical treatments. With Olaplex, the treatment is added into the bleach mix itself, so that while your strands are getting damaged, they’re also being repaired simultaneously. As a result, the number of bleach processes required to go from raven to flaxen is vastly reduced to only one or two sessions, because the hair is able to withstand the ravages of chemical lightening.
Date:
Saturday, December 12, 2015