Ludhiana, August 10, 2013: Hibiscus Retail Pvt. Ltd. (HRPL) today announced the launch of the first flagship store of ‘Garcia Jeans’ at MBD Neopolis Mall, Ludhiana.
Bollywood and Punjabi actor, Arya Babbar unveiled the store clad in Garcia Jeans’ T-shirt and Jeans. Expediently located in the plush Ferozepur road, ‘Garcia Jeans’ store will have the right access to the patrons it caters to. Spread over 1,500 sq. ft, the store spells splendor with interactive décor and interiors and casual merchandising with intent to pamper the vibrant young customer. ‘Garcia Jeans’, an International Mediterranean look casual denim brand combines Dutch commercial acumen with the Italian sense of style.
Announcing the launch, Nitin Khanna, Director, Hibiscus Retail Pvt. Ltd. says, “We are very excited to announce the launch of ‘Garcia Jeans’ store in Ludhiana, which would be the first store of the brand in India followed by Mumbai, Chandigarh, Delhi, Amritsar and other key cities in next six months. We are extremely overwhelmed by the popularity Garcia Jeans has gained in Europe and across the world with presence at over 3000 points of sales spread over 20 countries in Europe, North America and Asia. With the changing lifestyles, trends and appetite for western tastes we believe there will be high degree of acceptance for Garcia Jeans in India. With a fair understanding on customer tastes, it is our endeavour to open more stores at strategic locations across Punjab in the coming months”.
Speaking at the occasion, ‘Arya Babbar says “It’s been a pleasure to be part of Garcia Jeans’ first store in India here at Ludhiana. When I look for European styles and trends ‘Garcia’ is the only brand that appeals to me. I have enjoyed shopping for Garcia Jeans in Europe and very excited to shop for my favourite brand here in India. I am certain the people of Ludhiana will love the wide range of delectable collection of casual wear and accessories from Garcia Jeans as much as I do”. ‘Garcia Jeans’ stores will bring revolution in jeans DNA for India. Garcia Jeans is for self-confident, relaxed men and women (aged 18 – 40) and teenagers. It inspires with collections comprising of denim, casual wear and accessories that change from month to month – trendy, affordable fashion and a good price-quality ratio. Garcia Jeans is fun and casual with here and there a touch of sophisticated sexiness. Rich fabrics and cool designs reveal our adventurous mind-set. An authentic sense of craftsmanship, intense love of denim and a Mediterranean way of living converge into the best kept secret of the fashion world: Garcia.
“We plan to set up 250 sales points for Garcia Jeans in India by 2018 primarily in leading metros, tier 1 and tier 2 cities nationally. Garcia Jeans will use all retail vehicles i.e. Mono Brand Stores, shop-in-shops & E Commerce to establish its presence”, said Nitin Khanna.