B-Town adds glamour to fashion store launch

Mumbai, May 7 (IANS) Bollywood celebrities like Jaya Bachchan, Kunal Kapoor and Payal Rohatgi gave a touch of extra glamour to the launch of DVAR, a luxury multi-designer house of fashion here.

DVAR, which signifies the gateway to happiness, is presented by Vijayta V. Gandhi and Parth M. Sanghavi. The store, which infuses the design sensibilities of 24 celebrated names in the fashion industry, features haute couture, luxe, bridal, ethnic and contemporary wear for women of all ages.

The launch event, hosted at the store Tuesday, was also attended by TV actress Ragini Khanna.

"DVAR as an idea was to bring together designers who define luxury Indian couture, and to create a fashion experience so definitive, personal and exclusive that the consumer will always find what they need," Gandhi said in a statement.

Creations by designers like Gauri-Nainika, Amit GT, Charu Parashar and Deepika Govind are available at the store.

Every month, DVAR will celebrate one Indian designer who has made a name across the world. Amit GT, who has dressed international stars like Carmen Electra and Eva Longoria is the first 'Designer of the Month' at DVAR throughout May.