Bath and Body Works opens its second store in Hyderabad

Hyderabad, September 7 2022: Bath & Body Works, one of the world's leading specialty retailers & home to America's Favorite Fragrances opens its second flagship store in Hyderabad at Nexus Mall. Having established itself as one of the most sought-after personal care essentials and home fragrance brands for men and women, the Bath & Body Works store at Nexus Mall, Kukatpally will be spread over 1216 Sq. Ft. offering a breadth of exclusive fragrances for body and home.

Building further on the brand's mission to expand its offline presence in the Indian market since 2018, Bath & Body Works currently has a network of 20 stores in 7 cities across New Delhi, Mumbai, Bangalore, Chennai and Chandigarh to name a few. The brand launched their own e-commerce platform in India in 2020 to broaden its reach and accessibility via a robust omnichannel presence in tier 2 and tier 3 cities. As online retail becomes increasingly popular in India, Bath & Body Works further expanded its presence in the online platform by launching on beauty and fashion e-retailers like Nykaa, Myntra and Amazon.

The opening of the Hyderabad store will witness the launch of Bath & Body Works newest floor set in India- Butterfly. Butterfly is a beautiful, strong and one of its kind fragrance collections by Bath and Body Works. Butterfly has the fragrance notes of Raspberry Nectar, Iris Petals and Airy Vanilla. This collection is the newest addition to our product portfolio that provides an empowering, emotional connection to Butterfly which is an icon of femininity and strength. A thoughtful emotional space where “Butterfly” resonates with evolution, new beginnings and new roles in Life. Butterfly evokes a sense of inspiration and empowerment to women to break out of their cocoons and embark on a new journey. The collection includes Body Lotion, Hand Cream, Fine Fragrance Mist, 3 Wick Candle, Body Scrub etc.

“We are continuing to expand our offline presence and retail footprint as per our strategic vision to make the brand accessible to a larger audience across India. Hyderabad is a vibrant market for international brands in India and we are happy to welcome patrons into our second store in the city and present a brand immersive experience just in time for the festive season", says Abhishek Bajpai, CEO, Apparel Group India 

At Bath & Body Works, customers can experience luxurious fragrances, body lotions, body scrubs and much more to discover their favourites. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrance collection to suit every personality and occasion. The highlight of our second store in Hyderabad is to offer customers a firsthand experience of the newest collection - Butterfly.