Pune, September 4, 2019: Bauli, a symbol of Italian confectionary art, launched their TVC in India for their newly launched product, Bauli Spyroll. Made from the finest ingredients, Bauli Spyroll is a soft cake made from two different sponges (Vanilla & chocolate), rolled around a tempting chocolate cream covered with delicious chocolate base.
A one-of-its-kind in the category, Spyroll is a single serve slice of Swiss roll. Conceptualized by L&K Saatchi & Saatchi and enriched with deep consumer insights, the ‘Cake me chocolatey spin’ campaign is all set to have the consumers ‘spiraling’ for more!
The creative development process (L&K Saatchi & Saatchi) was kicked off with the endeavor to answer one single question – How do we make Spyroll relevant and appealing to the 18-35 year old design target? The clear winner was to amplify the spiral shape and the choco base of this distinctive offering. Hence was born the series of films that leverage the unique spiral shape of the Spyroll. Through the means of an entertaining and humorous narrative, the films explore the protagonist’s obsession with the product and its shape, to a point where they start seeing Spyroll everywhere. With the sign off ‘Cake mein chocolatey spin’ the brand is all set to have the consumers ‘spiralling’ for more!
Commenting on the TVC launch, Tanuja Bhat, Group Creative Executive Director, L&K Saatchi & Saatchi said, "We wanted to give the Spyroll communication a spin, different from the usual confectionery stories. An unexpected obsession with spirals makes for enjoyable snacky content for the consumers."
Raghav Ravichandar, Senior Marketing Manager, Bauli India said, “Bauli’s flagship product, Moonfils has seen great success nationally & we are extremely excited about launching our new product Bauli Spyroll. We are confident that the innovative take on Swiss roll will be seen as a very compelling product to the end consumer in terms of shape and taste!”