BIMTECH integrates Art and Business at the Art workshop with Padma Shri Paresh Maity

Bengaluru, December 2, 2024: Birla Institute of Management Technology (BIMTECH), Greater Noida, a leading business school in India, hosted an art workshop on Tuesday, facilitated by the illustrious Padma Shri awardee, Paresh Maity. This workshop, organized in collaboration with the prestigious Birla Academy of Art & Culture, aimed to bring art into the realm of business. The workshop was a unique confluence of creativity and leadership, offering students an opportunity to delve into the world of art under the guidance of one of India’s most renowned contemporary artists.
 

Following the event Dr. Prabina Rajib; Director; BIMTECH, stated, “This workshop beautifully demonstrated how art can transcend creativity to inspire personal growth and leadership. Under Maity’s guidance, students explored various artistic techniques, expressed their emotions through art, thought innovatively, and embraced mindfulness. This session helped students and faculty reduce stress from academic and professional pressures, cultivating a sense of inner balance and clarity to foster well-rounded, emotionally resilient leaders, reinforcing BIMTECH’s commitment to transformative and artistic expression.”
 

Highlighting the therapeutic and introspective nature of art, the session inspired a deeper understanding of self-awareness and mindfulness. Maity shared his journey from evocative watercolor landscapes to monumental creations such as The Indian Odyssey, captivating the audience with anecdotes drawn from his extensive travels and artistic pursuits.

 
Students also discovered the intersection of art and business, as the workshop reinforced critical skills such as adaptability, resilience, and creative problem-solving. These experiences highlighted how art can serve as a powerful medium to enhance emotional intelligence and self-awareness, which are essential in today’s dynamic professional world.
 

The event concluded with heartfelt appreciation for Paresh Maity’s invaluable guidance and the Birla Academy of Art & Culture for facilitating this enriching initiative. The artworks created during the session stood as a testament to the transformative power of creativity and the workshop’s success in nurturing a collaborative and values-driven environment at BIMTECH.

 
Inspired by its founders Late Basant Kumar Birla and Sarala Birla, BIMTECH pioneered innovative programs like PGDM, PGDM-International Business (IB), PGDM-Retail Management (RM), and PGDM-Insurance Business Management (IBM), nurturing individuals into global leaders. Also, BIMTECH is now AACSB accredited, joining the Ivy League of Top Globally Recognized B-Schools. Fostering a symbiotic relationship, the institute excels in management education, supported by its globally placed robust alumni network of over 7000 individuals.