Ludhiana, August 18, 2013: Grasim Suiting, a product of Grasim Bhiwani Textile Ltd (a subsidiary of Grasim Industries Limited and a part of the Aditya Birla Group), has today launched its Festive Collection’13.
The launching ceremony was done by Bollywood hot actress Riya Sen in a local hotel here on Sunday. The company’s dealers were also present on the occasion.
Speaking on the occasion, the company officials, including Abhijit Ganguly and Manmohan Singh said Grasim is a young, fashionable and innovative brand targeted at the 30 years + fashion forward consumer. Grasim Suiting is currently endorsed by Bollywood heart throb John Abraham who himself is a Self-Made Man. He is one such man who has risen at the cost of his own hard work, pain, trials and tribulations, and has ultimately reached the pinnacle of success. John Abraham acts as a perfect catalyst to communicate the brand attributes and connect with the consumers.
They said Grasim’s new collections launched today as part of the Festive Collection’13 is the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. The launch showcased Grasims’ new product offerings of Adore (Stretch Fabric), Cresenza (fabric with light weight, good crease and bounce), His Majesty (Extra fine fabric with good drape), Dazzler (John Abraham’s collection), Sun & Moon Collection (Finest fashion Fabric in “Black & White”) and Aspen and Emperor’s Line (Premium poly wool fabrics). The brand also showcased an exclusive collection Orlando & Palladium, especially designed and developed for the consumer in Northern India basis regional consumer preferences.
Further, they said in line with the corporate philosophy, Grasim Suiting has always been on the forefront in terms of providing quality fabrics which are technically superior and designed around consumer preferences. Past innovative product offerings like Shining Star (fabric with exquisite lusture and sheen), Freedom (the softest fabric currently available), Ice Touch (a fabric which keep body temperature 5 degrees cooler) and Stylus (soft, smooth and light weight fabric) are timeless favourites of consumer.
On the occasion, the company officials and Riya Sen honoured Rakesh Jain, MD, M/S Jain Brothers Pvt Ltd, Ludhiana for excellent performance last year as a wholesaler. Ganguly said Jain as the wholesaler stood second across the country and first in North India as far as performance was concerned.
The company officials and Riya Sen honouring Rakesh Jain, MD, M/S Jain Brothers Pvt Ltd, Ludhiana (bottom).
City Air News photo: Mandeep Kumar Verma/Ludhiana.