BOSCH POWER TOOLS launches 52nd Bosch Systems Specialist in Ludhiana

Ludhiana, March 12, 2013: Bosch Power Tools, inaugurated its 52nd Bosch System Specialist (BSS) in Ludhiana, the first outlet in the city, in collaboration with Gurunanak Industrial Corporation.

The new center was inaugurated by Vijay Pandey, Vice President, Bosch Power Tools, India.

The BSS outlet acts as a solution expert providing a complete range of Bosch professional Tools as well as accessories at affordable prices. The customers can also look forward to expert advice on power tools as this BSS store has a service centre for its customers.

Speaking on the occasion, Vijay Pandey, Vice President, Bosch Power Tools, India said, “We are pleased to extend the Bosch Systems Specialist status to Gurunanak Industrial Corporation and are confident that this will be a successful and satisfying long-term relationship. The BSS concept has been a booming hit all around as it offers customers the complete Bosch experience of viewing, trying and buying from the entire range of power tools under one roof. Our dealers also benefit by being able to provide greater customer satisfaction by offering sales and service at the same place.”

BSS is a premium retail concept which enables an existing authorised Bosch Power Tool dealer to set up an attractive, best-in-class display of the latest & most innovative Bosch Power Tools. The latest BSS outlet in Ludhiana dons a completely new, international look which follows the display concept and guidelines used across the world, providing customers with a consistent Bosch brand experience.

BSS is seen as a prestigious move for dealers for their excellent performance and loyalty to Bosch. The selection of a BSS passes through stringent criteria such as the business record, payment terms, location etc., which is decided by a panel of Bosch Power Tools Management. As a BSS dealer, Gurunanak Industrial Corporation is also entitled for extra support from Bosch in terms of manpower and training.

Ludhiana has moved with the times in terms of modernization and innovation. With it’s flourishing industrial culture of electrical manufacturing, metal and pharmaceutical industries, Ludhiana holds great industrial potential, with current and growing hardware-centric requirements. The new BSS franchise is a step towards nurturing and furthering Ludhiana’s industrial future, and a promise to fulfill the needs that arise from it.

Bosch Power Tools plans to substantially increase the number of its BSS stores in India to cater to the growing demand for power tools.

Commenting on their association with Bosch Power Tools, Jatinder Pal Singh, Proprietor, Gurunanak Industrial Corporation, said, “It is a moment of great pride and happiness to be the Bosch Systems Specialist in Ludhiana. Bosch Power Tools is renowned for its wide range of professional and Do-it-yourself tools, and its world-class innovative display systems. This association will enable us to offer a better and broader range of choice to our valuable customers and enhance their experience.”