Brand Concepts unveils ‘Bagline’ store in Chandigarh

• Vegan handbags for women
• The Chandigarh Bagline Store features exclusive & premium brands

Chandigarh, October 1, 2022: Premium Fashion & Lifestyle Accessories Company- Brand Concepts Ltd. unveiled its new store ‘Bagline’ in the beautiful city - Chandigarh at Nexus Elante Mall today. Inaugurated by Punjabi singer and actor Armaan Bedil, in the presence of Nabendu Chakraborty, COO, Brand Concepts Ltd.

Established in 2007, Brand Concepts is an offshoot from IFF Overseas, which specializes in the manufacturing of trendy bags, backpacks & fashion accessories designed for the Indian & International markets. The brand hosts notable premium brands such as Tommy Hilfiger Travel Gear & small leather goods (wallets and belts), women’s wallets and other inhouse brands like 'Vertical' and 'Sugarush'.

Nabendu Chakraborty, COO, Bagline said, “We are extremely delighted to launch our exclusive store in Chandigarh. With a wide range of premium luggage bags, handbags, shoulder bags, clutches, wallets and fashion accessories available under one roof, our trendy store is a one stop destination for all the fashionistas. Moreover, the exclusive store has an appealing interior and provides a hassle-free experience to the shoppers."

Chakraborty added, "We also have a good range of Vegan handbags for women which comes under the Sugarush Collection and is available in multiple design and hues. With a spike in demand for sustainable fashion, the Indian vegan leather market is now looking up and we are happy to be pioneering the concept in tricity."

It is noteworthy that with rising awareness about the need for an alternative to animal leather , Vegan leather is gradually gaining popularity. The reason: vegan leather is an ethical and cruelty-free alternative to traditional leather. Also called artificial leather  or faux leather, the appearance, texture and touch of vegan leather is absolutely like traditional leather but is completely free of any animal base.

It is pertinent to mention that Bagline styles have been a cult favorite of celebrities, fashion designers, style icons and consumers across the globe for decades.

During the launch, Punjabi singer and actor, Armaan Bedil, said, “The vibrant & vast collection of bags and fashion accessories at Bagline are absolutely mind blowing. Those who want to augment their style quotient, Bagline is surely the place for them. With their exquisite & massive designer collection, this is a must visit place for every individual.”

Headquartered in Indore, the company currently runs 25 Stores in India including Chandigarh. Talking about the company's expansion plans, Chakraborty said, “The launch of the Chandigarh store is a step to strengthen Brand’s presence across the country. By opening more stores in key fashion hubs, we are progressively intensifying the brand presence in the Northern region of the country.”