BunkerFit adds yoga to its offerings, becomes India’s first vernacular fitness app
Giving free access to all smartphone users making it highly accessible
cityairnews
Jun 19, 2021 02:23
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Hyderabad: BunkerFit, India’s only free to use Fitness app, has introduced Yoga to its bouquet of fitness offerings which included bespoke training modules and healthy nutritious recipes, on the mobile app. BunkerFit, is a freely available mobile app available currently in Hindi, English, Tamil & Telugu. Over the next few weeks more language options shall gradually be added, making it the first vernacular fitness app in India.
The addition of Yoga is in line with BunkerFit’s vision to create a holistic fitness platform that offers all verticals including Training, Nutrition, Yoga, Mindfulness & Running on just one platform. BunkerFit aspires to offer content in 14 distinct language options to users over the next few months, enabling a massive reach out to people across segments, cities and locations in the country. Disrupting the fitness segment with its all free to use content offering, Bunkerfit aims to make 100 million Indians active by 2030, in line with Prime Minister’s Fit India movement.
Founded by Adnan Adeeb and Zeba Zaidi, who previously founded the popular Devils Circuit races, BunkerFit is created to truly democratise fitness. “With the increasing importance of fitness in everyday life, BunkerFit is a perfect partner as it provides various fitness options inspired by traditional Indian fitness regimes in their own language. Given the high penetration of smartphones and low data tariffs, it will have a deeper reach and adoption in masses. We strongly believe that the democratization of fitness will make India a fitter country. Our content is available freely to inspire and include all sections of the society. We want to make fitness inclusive and be the partners of choice in everyone’s fitness journey” – says, Zeba Zaidi,
