Cashfree Payments partners with Sony Entertainment and Sony LIV as Payments Partner for Shark Tank India Season 2  

Bengaluru, December 26, 2022: Leading payments and API banking solutions company, Cashfree Payments, has partnered with Sony Entertainment Television and Sony LIV as the 'Payments Partner' for Shark Tank India season 2. The partnership aligns with the company's vision of enabling India's budding entrepreneurs to turn their ideas into successful and scalable businesses. This is Cashfree Payments' second consecutive year of partnering with Shark Tank India which is set to premiere on 2nd January, 2023 at 10pm.
 

In the first season of Shark Tank India, 67 Indian businesses got investments out of the 198 pitches, serving as a significant boost to the Indian entrepreneurial landscape. Additionally, the show instilled enthusiasm about entrepreneurship amongst viewers of all ages. The second season aims to have a bigger impact with more episodes, pitches, and cracked business deals. It will have 50 episodes and the season will premiere on January 2, 2023.
 

Having enabled more than 3,00,000 merchants with state-of-the-art payments and API banking solutions, this partnership is a further testament to Cashfree Payments' commitment to the Make in India initiative. 
 

Akash Sinha, Co-Founder and CEO, Cashfree Payments said, "We are excited to further our partnership with Shark Tank India for the second year in a row. The first season proved to be quite impactful, providing impetus to entrepreneurship and innovation. At Cashfree Payments, we value the entrepreneurial spirit and understand the importance of an enabling startup ecosystem."
 

"India's digital payments growth story is fuelled by a surge in the number of startups not just in metros but across tier 2 & 3 cities. These innovative businesses rely on Cashfree Payments' safe and trusted payments stack to scale their business. We believe this association goes a long way towards our philosophy of fostering innovation in the Indian startup ecosystem, which deserves to be encouraged and celebrated," Sinha added.
 

Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India said, "The revolutionary change that Shark Tank India has ushered into the mindsets of the viewers about business and entrepreneurship is a testimony to the impact that the property has created. We are thrilled to be bringing back another exciting season of Shark Tank India and welcome onboard Cashfree Payments as our Payments Partner. Together with Cashfree Payments, we are positive to take a step ahead and to further expand the horizon of Indian entrepreneurship. We are looking forward to an extended partnership with them."
 

Ranjana Mangla, Head Ad Sales Revenue, Sony LIV | Culver Max Entertainment, said, "Shark Tank India has revolutionised reality shows in India. This show has presented the audience with a unique viewing experience that is both educational and entertaining. This show is an excellent platform for brands and marketers to drive deep purposeful advertising in a highly engaged environment. It's an honour to partner with Cashfree Payments for the second year in a row for Shark Tank India, to bring forth unique integrations to promote brand messaging through contextual advertising."