Celebrating 4 Years of Pioneering Punjabiyat: Zee Punjabi Marks Milestone Anniversary

Chandigarh, January 10, 2024: One of the leading Punjabi GEC channels of Punjab, Zee Punjabi proudly celebrates four years of redefining the essence of Punjab through its compelling content. As the first channel to encapsulate the true spirit of ‘Punjabiyat’ on screens, Zee Punjabi has captivated audiences with an array of fictional narratives like "Nayan-Jo Vekhe Unvekha," the melodious "Geet Dholi," and the heartfelt love saga "Dildariyaan," "Sanjha Sufna", "Dheeyan Meriyan"  and "Akhiyan Udeek Diyan" resonating deeply with viewers.

Beyond fiction, Zee Punjabi's non-fiction bouquet of offerings, including the acclaimed "Dil Diya Gallan season 1 or 2," have garnered immense acclaim, as heartfelt stories by renowned Punjabi industry figures engaged audiences profoundly. Additionally, the non-fiction show "Antakshari" seasons 1, 2, and 3 entertained audiences with refreshing and innovative content, further cementing Zee Punjabi's position as a platform for diverse and engaging programming. In addition, Zee Punjabi also stands at the forefront of presenting blockbuster Punjabi cinematic marvels like "Mittran Da Na Chalda," "Sohreyan Da Pind Aa Gaya," "Honeymoon", "Oye Makhna," and "Maurh."

On the occasion of Zee Punjabi’s 4th Anniversary, Mr. Rahul Rao, Chief Channel Officer, Zee Punjabi, said, "Zee Punjabi's journey is a celebration of Punjab's rich culture and emotions. In four years, we've crafted compelling narratives, showcased diverse talent, and touched hearts. Our commitment to continue redefining Punjabiyat, and bring authentic stories and entertainment to our cherished audience remains strong. This anniversary is a testament to our dedication and the love we receive from our viewers and we look forward to entertaining and engaging with our viewers much more as we go forward."

Speaking about the milestone, Amit Shah, Chief Cluster Officer - North, West & Premium Channels, Zee Entertainment Enterprises Ltd. said, "Our aim to launch Punjab's first GEC channel, Zee Punjabi, was to weave diverse stories for our viewers and highlight the cultural legacy of this region engagingly. We are delighted to see our viewers and partners showering love and encouragement towards the channel, enabling us to touch new heights in such a short period. Our ongoing commitment is to continually delight them with fresh narratives. We remain dedicated to evolving along with the preferences of our viewers, and deliver compelling stories that resonate with the spirit of Punjab, ensuring our audience remains captivated and our partners garner consistent value."