CICU Organised Workshop on `Effective Strategies For Digital Marketing'

Ludhiana, April 21, 2017: One Day Workshop on “Effective Strategies for Digital Marketing” was organised by Chamber of Industrial & Commercial Undertakings at CICU Commercial Complex, Ludhiana.

Sh.Avtar Singh, President, CICU welcomed the participants and said that in the present economic scenario, MSMEs are to be encouraged for raising talents and skills, which could lead them towards door of success in these challenging times. The participants will learn methods and procedures of Digital Marketing to be adopted in their organizations. He further said that in this global competitive business scenario, this workshop will enable participants to add superior values and put in efforts to provide maximum gains for their companies in the marketing.

This highly interactive and thought provoking workshop was conducted by Mr. Deepak Malik - Founder eCdemy & certified by ePath Consultants, Canada. He has an experience of 20 years in sales and marketing skills for promotion of global brands like Teleperformance, TELUS and John Keells etc., Ms. Garima Mittal Lead Faculty with eCdemy and Certified eBusiness Professional from ePath Consulting Canada. She has worked with Brands like Bharti, Pepsico India, Paxcom etc. She is a Social Media Marketing Expert for strategizing and planning online promotions etc. and Ms. Amanbir Kaur Walia, having more than 5 years of practical experience as Consultant, Advisor for SMEs and Startups in creating various Digital Marketing Strategies for Branding, Conversions and Increasing Online Revenue. She has worked with big brands at National Level. Currently, she is Lead Faculty Chair for Search Engine Marketing (PPC) with eCdemy Learning Solutions, Canada at their Indian Office. She is a Certified Google Adwords & Analytics Practitioner.

The Faculties explained in details regarding Marketing v/s Digital Marketing, Digital Marketing Toolkit, Fundamentals of Digital Marketing Strategy, Creating an Effective Digital Marketing Strategy, Use of Social Media for Digital Marketing, How Marketing and Digital Marketing can be used to Achieve Business Goals ,How to develop a Digital Marketing Strategy that supports both Marketing Goals and Business Goals, The Elements of Digital Marketing Toolkit and how to use these as a part of Digital Marketing Strategy for Entrepreneurs – Established Business Groups, SMEs, Star Ups and Marketing Agencies and and Working Professionals from Marketing Domain, Sales Domain, Management, IT & Other Relevant Professionals. They shared the tips regarding successful Digital Marketing Operations with Examples and Case studies.

Sh. Upkar Singh Ahuja, General Secretary, CICU in his concluding remarks said that the future of marketing is Digital Marketing. Due to globalization of the Indian economy, the Industry and Trade Sectors are facing new challenges. This seminar will make valuable contribution for effective use of “Digital Marketing Skills” for promoting business with minimum inventory, time & cost reduction, at much faster speed, demographically widest coverage of markets for 24x7 hours operations, from and to any place, without physical movement of sellers and buyers. It is highly beneficial in many ways. Sh. Ahuja further said that he was hopeful if knowledge shared in the Workshop is practically and effectively implemented, it will definitely promote the marketing of goods and services of the industry and trade of the Punjab at much higher speed with lesser costs, therefore, improving their overall profitability.
He appreciated the participants for lively and interactive discussions.