CICU Organises One Day Training Program on “Good Strategies for Product Pricing”


Ludhiana, March 13, 2019: CICU has been organizing various programs for the benefit of the industry and trade sectors of Punjab. CICU is instrumental in upliftment the standards of working in Ludhiana by providing such trainings & seminars at regular intervals. In one of such program i.e. Good Strategies for Product Pricing was organized by Chamber.

S.Upkar Singh Ahuja, President, CICU shared his views on how Good Strategies for Product Pricing are important and has become a very powerful tool for playing a vital role in business growth. He also said that this workshop provided to the participants the knowledge & overviews for successful uses and enlighten them to perform advanced optimization and analytical procedures.

He also said that the setting the right price of our product is always a challenge. If the product is sold at a premium price, profitability increases but its volume of sale decreases. If the product is sold economically, it might result in a higher sale but the margins shrink. Therefore, setting the right price is a perennial challenge. This programme definatly helped the participants to address this challenge.

The session was conducted by Mr. DINESH DIVEKAR, Management Training Consultant, Bangalore. He covered Price and Costs, Dimensions of the quality of the product /service and its impact on the price, Price and Quality, Introduction to the Product Pricing Strategies, Understanding Price and Quality Matrix, Market Challenger, Niche Marketer & Market Follower, Strategies to Price Increase, Strategies to initiate Price Cuts and Strategy to become a Market Leader.

The participants actively interacted with faculty and raised their queries and concerns. They also suggested that more such workshop/training programs should be organized on the relevant subject for the growth and sustainability of the Industry.

More than 40 participants from different companies consisting of Executives, Managers, Senior Managers, who are closely associated with different concepts of Product Pricing, attended the program.

Wednesday, March 13, 2019