CII Chandigarh Fair 2023 Leads the Way in Green Initiatives

Chandigarh, November 4, 2023: The CII Chandigarh Fair 2023 is not just a marketplace; it's a celebration of innovation and sustainability. This year, the fair took a bold step toward promoting eco-friendly and sustainable products. Let's dive into the stories of four exhibitors dedicated to creating a greener and more responsible world.

Pranav Gupta, founder of "Raw Yarn," envisions a plastic-free world. Based in Chandigarh and manufacturing in Delhi, Raw Yarn focuses on producing eco-friendly and sustainable home decor products made from "wine bottle cork." Pranav's motivation to create eco-friendly and trendy products stems from his passion for Earth's sustainability. Some of their best-selling products include fridge magnets, planters, and laptop bags, with wine bottle corks sourced from Indonesia.

Hailing from Kashmir, the 132-year-old company "Nimbark" is dedicated to organic products. Their offerings include rice, green coffee, Kashmiri kahwa, and Kashmiri garlic, which have garnered significant attention from fair exhibitors. They practice cultivation in Uttarakhand, Rajasthan, J&K, and Manikaran. Nimbark is offering a 10% discount on their products during the fair. It's worth mentioning that they purchase land on a contract basis and abstain from farming practices for three years, ensuring that the soil remains uncontaminated.

"Punjab Agro," a government undertaking for the development of farmers, deals in organic and non-organic products. This certified organic company distinguishes itself by providing detailed information about its sources and farmers through QR codes on their packaging. They source their products from Punjab to increase the income of local farmers, offering organic daliya and atta, pure and natural honey, and juices. Their raw and pure honey retains pollen and beeswax as they do not heat it, ensuring its nutritional value remains intact. Their stall at the fair aims to promote their products, and they have received an encouraging response from the exhibitors.

"Coir Board’s" unique product, "Coir Bhoovastra" or coir geotextile, is an environmentally friendly material designed to protect the earth. Made from coir fibre/yarn extracted from coconut husk, "Coir Board’s" products include toys, curio items, hangings, wall décor pieces, and more. These art pieces are made by women artisans in rural parts of India, and their 100% natural properties infuse an ethnic charm.

With these stories, CII Chandigarh Fair highlights the evolving landscape of eco-friendly initiatives and hopes to educate visitors to make more responsible choices.