Club Mahindra ropes in renowned casting director Mukesh Chhabra to judge the Junior Rising Stars platform.

Chandigarh: Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited, which recently launched "Junior Rising Stars"– a platform that encourages kids to display their skills, in a nationwide contest, has collaborated with the popular Bollywood casting director Mukesh Chhabra to adjudge the talent of the kids participating in the contest. This initiative encourages kids to unleash their creativity in categories such as dancing, acting, and singing by uploading under-60-second videos on the microsite.

Mukesh Chhabra will evaluate and select the top 3 winners who also stand a chance to be part of a movie or OTT series. This unique contest also offers multiple prizes such as a Trip to Dubai to the Top 3 Winners in each category. Further, the top 3 in each category will stand a chance to showcase their skills to Mukesh Chhabra in an on-ground contest. Also, the top 25 winners will stand a chance to win Domestic Holiday vouchers from Club Mahindra.
Top of Form

Young participants can join the competition by sharing videos on their individual social media profiles, tagging Club Mahindra, and providing the corresponding link on the designated microsite. The contest went live in February and will continue to accept entries until April 2024.

Pratik Mazumder Chief Marketing Officer said, “This initiative is all about celebrating family bonds and encouraging the diverse talents of our younger generation. Mukesh Chhabra's involvement adds a unique dimension, offering winners a chance to step into the entertainment industry. We believe that our endeavour will provide a memorable and enriching experience for the participating kids and their families. We look forward to experiencing the magic that unfolds as families come together to encourage their talented kids.”

Mukesh Chhabra shared his views on this initiative saying, “I am delighted to be a part of Club Mahindra's Junior Rising Star campaign. Recognizing and nurturing young talent creates a foundation of a world of limitless opportunities for the young brigade. I look forward to evaluating the incredible talent that this contest will present and providing a platform for showcasing their skills. It extends much beyond competition into an opportunity for these artists to shine in the world of entertainment.”

Club Mahindra, recognized for creating magical family holiday experiences, emphasizes children as an integral part of family. It acknowledges the significance of active family involvement in appreciating children's talents. Moreover, the brand seeks to establish a platform where all generations boost the development of diverse skills and interests in children.