Colors Marathi unveils a new visual identity and proposition

Colors Marathi, a cherished name in Maharashtrian entertainment, is thrilled to announce a major brand revamp, marking a new era of innovation and cultural celebration. With a refreshed visual identity and strategic transformation, the channel is set to launch its new tagline, ‘Navi Ubhaari, Oonch Bharari,’ which reflects Maharashtra's aspirational spirit and signals a commitment to reaching new heights.
 
The revamp comes alongside the launch of a new season of ‘Bigg Boss Marathi’, which has already set new benchmarks with the highest TVR for a season opening in the show’s history. With a new host, Riteish Deshmukh, and a new slot for the Grand Premiere, this season embodies the channel’s vision of blending tradition with modernity. The channel’s new look was unveiled by the celebrity host Riteish Deshmukh himself in the latest episode of Bigg Boss Marathi.
 
The channel’s refreshed identity is thoughtfully designed to resonate with contemporary Maharashtrians who value their cultural roots while embracing progress. A key element of this revamp is the inclusion of the ‘Chandrakor’ into the channel’s packaging, which symbolises a crescent moon on the 4th lunar day, a symbol deeply rooted in Maharashtrian tradition; adorned by Marathi women and men historically. This design element, proudly flaunted by Chhatrapati Shivaji Maharaj, stands for the rise of the Maratha empire and the spirit of overcoming obstacles, symbolizing the channel’s dedication to authenticity, ambition, and optimism. The background color of the Chandrakor is in a refreshing saffron shade, celebrating the pride and courage of Maharashtra and enhancing the overall packaging hues of red and saffron symbolising progress and prosperity.
 
Sushma Rajesh, Cluster Head - Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, commenting on the revamp, said “Colors Marathi has consistently championed the rich values and traditions of Marathi culture. As we move into a new phase of our journey, it is with immense pride that we unveil our new visual identity and tagline, ‘Navi Ubhaari, Oonch Bharari’. This transformation is not just cosmetic; it is a bold statement of our commitment to challenging the status quo while remaining rooted in our cultural heritage. The Chandrakor, which adorns every Maharashtrian's forehead, is central to our design thinking, representing our collective pride and ambition. We are confident that this refreshed identity will strengthen our bond with viewers and reinforce Colors Marathi as a cornerstone of Marathi entertainment.”
 
Sameer Penkar, Business Head, Colors Marathi, Viacom18, added, “Being part of the Viacom18 family, we are supported by a legacy of innovation and excellence. The new Chandrakor element in our branding not only honors our rich cultural heritage but also symbolizes our ambition to scale new heights. As we embark on this new journey, we are thrilled to unveil our new identity and tagline, which reflect our dedication to celebrating Maharashtra’s vibrant cultural narratives. This change marks a pivotal moment for Colors Marathi, as we continue to deliver captivating content that resonates with our diverse audience.”
 
Bikash Kundu, Head of Revenue, Regional Entertainment, Viacom18, emphasized the significance of the channel's new proposition in attracting sponsors, “The revamped Colors Marathi is poised to make a significant impact in the regional entertainment space. Our refreshed identity, coupled with innovative content like the new season of Bigg Boss Marathi, positions us strongly to attract new brand partners. This is just the beginning of an exciting new chapter for the channel, one that promises to deliver even greater value to our partners and viewers alike.”