Colors Tamil bags 6 prestigious awards at Promax India Regional 2021 Conference 

Chennai: Colors Tamil, the youngest GEC of Tamil Nadu, grabbed as many as six coveted awards in the first edition of the Promax India Regional 2021 Conference, The Art of the Pivot, announced this week. Competing across 25 categories, Colors Tamil bagged 4 Gold in the Best Programme Campaign, Something for Nothing, Best Entertainment Promo and Best Launch Campaign categories and 2 Silver in the Best Movie Promo and Best Directing categories for its innovative works and promotions.           
 
Among the 6 illustrious Awards, Colors Tamil’s Kodeeswari – the Tamil version of Kaun Banega Crorepati (KBC) – garnered 3 Gold and 1 Silver for its first-of-its-kind format, remarkable direction, and innovative campaign. Showcased as Asia’s first all-women version of the popular game show ‘Who Wants To Be A Millionaire’ and hosted by Radikaa Sarathkumar, Kodeeswari was also listed among the finalists under the Best Themed Campaign category.
Colors Tamil bagged the Gold for its innovative Independence Day promo and the Silver for its best movie promo (Watchman). The channel was also listed among the finalists in Best Children’s Promo category. 
  
Commenting on the occasion, Mr Anup Chandrasekharan, Business Head – COLORS Tamil, said, “We feel extremely delighted to receive this coveted honour from Promax. Colors Tamil has always  distinguished itself with its innovative content that aims at inspiring, enhancing and engaging individuals. Kodeeswari is one of the biggest milestones in the history of Colors Tamil, where we had put in a lot of efforts, to create an exclusive platform for women aimed at giving wings to their small dreams and desires. While the show had won millions of hearts, it gives us immense pleasure, to witness the same winning the hearts of the eminent jury of Promax, which further motivates us to offer more such unique and innovative content with top-notch quality. I would also like to congratulate the entire team for steering forward such milestones which definitely becomes a reason to celebrate for all of us.”
In an effort to keep its audience engaged and involved, the channel has been proactive in offering content that is unique and thought-provoking over the years. Despite the unprecedented times and various challenges during the pandemic, Colors Tamil was the first GEC to come back with brand new episodes and exciting concepts like Mahasangamams to make its fiction shows even more exhilarating.  
 
The channel has already curated an interesting line-up of shows like Abhi Tailor, which has already created a buzz with its first promo, witnessing over one million views in just 24 hours. The channel is set to unveil a few more fresh shows under the fiction category and a couple of innovative non-fiction shows like Dance vs Dance 2.
  
Listed below are the awards conferred to Colors Tamil in the Promax India Regional 2021 -The Art of the Pivot:
 
1.    BEST PROGRAMME CAMPAIGN 

GOLD 
KODEESWARI 
COLORS TAMIL - VIACOM 18 
SUDHARSAN SRINIVASAN, CONCEPT & DIRECTION 
ARUN PADMANABHAN, CINEMATOGRAPHY 
ARUMUGAM VEERAPADHARAN, EDITOR 
SIDDU, MUSIC  
2.    SOMETHING FOR NOTHING 

GOLD 
INDEPENDENCE DAY PROMO 
COLORS TAMIL - VIACOM 18 
SUDHARSAN SRINIVASAN, CONCEPT & DIRECTION 
ARUN PADMANABHAN, CINEMATOGRAPHY 
ARUMUGAM VEERAPADHARAN, EDITOR 
SIDDU, MUSIC   
3.    BEST ENTERTAINMENT PROMO 

GOLD 
KODEESWARI 
COLORS TAMIL - VIACOM 18 
SUDHARSAN SRINIVASAN, CONCEPT & DIRECTION 
ARUN PADMANABHAN, CINEMATOGRAPHY 
ARUMUGAM VEERAPADHARAN, EDITOR 
SIDDU, MUSIC   
4.    BEST LAUNCH CAMPAIGN 

GOLD 
KODEESWARI 
COLORS TAMIL - VIACOM18 
SUDHARSAN SRINIVASAN, CONCEPT & DIRECTION 
ARUN PADMANABHAN, CINEMATOGRAPHY 
ARUMUGAM VEERAPADHARAN, EDITOR 
SIDDU, MUSIC  
5.    BEST MOVIE PROMO 

SILVER 
COLORS TAMIL - VIACOM18 
ARUMUGAM VEERAPADHARAN, EDITOR 
THENNARASU, PROMO PRODUCER 
SUDHARSAN SRINIVASAN, CONCEPT & OAP HEAD  
6.    BEST DIRECTING 

SILVER 
KODEESWARI 
COLORS TAMIL - VIACOM 18 
SUDHARSAN SRINIVASAN, CONCEPT & DIRECTION 
ARUN PADMANABHAN, CINEMATOGRAPHY 
ARUMUGAM VEERAPADHARAN, EDITOR 
SIDDU, MUSIC  
7.    BEST THEMED CAMPAIGN 

FINALIST 
KODEESWARI 
COLORS TAMIL - VIACOM18 
8.    BEST CHILDREN’S PROMO 

FINALIST 
HOLLYWOOD KIDS MOVIE 
COLORS TAMIL - VIACOM18